What’s news at Sounds Like Design?

The Sounds Like Design blog began in 2016 and since then we’ve covered business development and marketing topics, important policy and regulatory issues that affect the profession, and we’ve featured guest posts from several influential architects.

If you’d like to contribute to the blog about a topic or issue that you are passionate about, or think is important to share with your peers and colleagues, email us with your story idea, suggested images and proposed deadline, and we’ll collaborate to help you tell your story to a wider audience.

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Rachael Bernstone 22/5/19 Rachael Bernstone 22/5/19

Truth in advertising?

What’s true and what’s fake news? Does it even matter? I think it does, so when I saw a NSW builder advertising “architecturally designed homes” - without an architect in their design team - I asked them to please explain.

Rachael Bernstone 3/5/19 Rachael Bernstone 3/5/19

Issues: What is "definitively unfinished" design?

Elizabeth Diller says that some architects - such as Norman Foster - practice “total design”, prescribing the pens and desk lamps in an office building, for example.

“Architects are the biggest megalomaniacs in the world,” she claims. Is this true of your practice?

Rachael Bernstone 26/4/19 Rachael Bernstone 26/4/19

Robin Boyd: a man whose time has come

If you haven’t heard of this pioneering architect, writer and advocate, Robyn Boyd sure to come into your radar this year as his many contributions around housing and civic spaces, and the importance of good design for everyday people, are revived and revisited.

Rachael Bernstone 15/2/19 Rachael Bernstone 15/2/19

Q&A: We have a question!

Rachael Bernstone 7/2/19 Rachael Bernstone 7/2/19

The Architect's Bookshop: top picks

Rachael Bernstone 14/9/18 Rachael Bernstone 14/9/18

Are you interested in the business side of practice?

Links to recent articles about practice management and new technologies designed to streamline the business side of architecture.

Rachael Bernstone 28/8/17 Rachael Bernstone 28/8/17

Changing gears: From CODA Studio to COX Architecture

Architect Emma Williamson outlines how CODA Studio’s focus on good internal communications paid off during its recent merger with Cox Architecture.

Rachael Bernstone 14/7/17 Rachael Bernstone 14/7/17

Back to the Future, Part 1

How does the annual National AIA Conference reflect the focus and mood of the profession?

Rachael Bernstone 23/6/17 Rachael Bernstone 23/6/17

s your practice narrative a thriller, a who-dunnit or a tragedy?

What’s the story of your practice, and your projects, and how do those stories intersect and augment your brand image? Today we meet an architect who explains how storytelling and narrative are key tools in practice communications.

Rachael Bernstone 16/6/17 Rachael Bernstone 16/6/17

Does your Architecture practice have a crisis communications plan?

Have you got a 'fire extinguisher' ready in case you encounter a communications disaster? Every Architecture firm should have a crisis communications plan in place, to deal with unexpected emergencies.

Rachael Bernstone 9/6/17 Rachael Bernstone 9/6/17

Architecture Marketing: Are you using accessible language in your practice communications?

What is 'archi-speak' and how can you avoid it, in your communications with people beyond the profession?

Rachael Bernstone 2/6/17 Rachael Bernstone 2/6/17

Why is architecture in danger of becoming irrelevant?

How do architects communicate with people beyond the profession? Rem Koolhaas says that architects need to improve their communications skills to better connect with people in other disciplines.