Photography by Christopher Frederick Jones

Photography by Christopher Frederick Jones

By Reddog Architects

What’s the best way to explain the value of your architecture practice to future clients? One tried and tested way is via magazine publishing, as this story beautifully illustrates.

Josh and Bec had owned and lived in this house in Brisbane for 10 years, but it wasn’t always the “best house on the street”.

“It was an ugly brick house, about 30-something years old, and not much had been done to it in that time,” Bec says.

“We started looking at other options to buy and move – which gave us some headaches – but we knew this house had good bones and good potential. It just needed the right person to see it, and know what to do with it.”

She had a feeling that the right person would be architect Paul Worroll, of Reddog Architects.

Bec had spotted a Reddog project in a magazine - 12 years earlier! - and always hoped to be in a position to engage him. Paul helped them scope out some options, but their family and friends expressed misgivings, questioning whether it would be wise to spend money on an architect.

“Then, once we started, those same people said: ‘I can’t believe you are renovating a crusty old garage’, but the proof is in the pudding,” she says. “Now they walk in and go ‘Wow!’.”

Of course, not all projects start with clients who kept tearsheets from 12 years ago, but after interviewing hundreds of clients over the past 15+ years, I can confirm this is pretty common.

Photography by Christopher Frederick Jones

Photography by Christopher Frederick Jones

We all know that designing a home is probably a clients’ largest single outlay – ever – so it makes sense that ideas and aspirations might gestate for years before approach the architect of choice.

So how are you publishing your projects now, to inspire and attract your future clients?

This story – written by me - first appeared in Sanctuary magazine, issue 46 (click here to read the article).