Why tailor your message?
How to present your ideas, your projects, your brand...
Different media require different approaches. Think about how you describe a new design project: the competition entry is different to your live presentation to the client. You win the project and your ideas evolve further. The communications requirements change as you go through the various stages: approvals, design documentation, and construction.
Once the project is complete, you’re ready to enter industry awards, send it editors for publication, and prepare copywriting for your website. All of these platforms require a different tone, different emphasis, different words.
The importance of the right brief
Strategic communications are paramount in this hyper-digital age. Everyone has ready has access to online publishing tools, so many people think that communicating is easy. Write a blog post. Post a pic to Instagram. Enter an awards program.
But it’s not quite that simple. Like any design project, good communications start with a brief or strategy, and they take time, skill and experience to deliver effectively.
Sounds Like Design works with architects and clients to tailor each message to your ideal client, using your Unique Selling Proposition, whether it's intended for traditional media (newspapers and magazines), new media (websites and blogs), social media (Facebook, Instagram, Twitter, LinkedIn) or other platforms and channels (live presentations, awards entries, corporate clients, conference presentations etc).
Our esteemed clients
Some of our past and present clients include the Australian Institute of Architects WA Chapter, BlueScope Steel, Electrolux, Elliat Rich, Gresley Abas Architects, Neil Cownie Architect, Kennedy Associates Architects, Multiplex, Refresh* Design, Public Research + Design, SJB, Stellar Concepts, Suzanne Hunt Architect, Stockland, Telstra, The Project Group and Tobias Partners.
Sounds Like Design founder Rachael Bernstone has written exhibition text for Object Gallery’s New Design and Bombay Sapphire Design Discovery Award exhibitions; Think Brick’s About Face design competitions; and Desert Mob 2007 in Alice Springs.
She has also written and edited history and monograph books for clients including Bates Smart and Hansen Yuncken.
Rachael was a Founding Member of the Australian Architecture Association, a cultural organisation established to promote contemporary architecture to the public. In 2004/5, she was the inaugural Chair of the AAA’s volunteer tours committee, where she steered the development of walking tours of Sydney architecture.
What do our services cost?
Sounds Like Design provides a broad range of communications services to architects and design industry professionals. Please get in touch to request an indicative price list or obtain a personalised quote for your specific project.