https://www.soundslikedesign.com.au/blog daily 0.75 2026-03-22 https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1671723979299-FCOCS0MI4P2R2MUOXNMH/image-asset.png Blog https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/5e70cbfb-d3dc-4d4e-b398-834dc57b564b/rachael4.png https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1429735e-43b6-4efd-ad51-92d52f949093/SLD+-+composition+09%40300x_AM360.png https://www.soundslikedesign.com.au/blog/is-your-job-getting-easier-or-harder-over-time-peter-wood-shares-his-perspective monthly 0.5 2025-11-18 https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/639b928e-c8cf-4313-ae44-41edecb59682/image002.png Blog - “Is your job getting easier or harder, over time?" - Peter Wood shares his perspective - Make it stand out Ince Beach House. Image supplied by Inspace Building Design. https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/48d4bb0c-6dfa-4b97-8a16-e6affa143bd0/image007.png Blog - “Is your job getting easier or harder, over time?" - Peter Wood shares his perspective - Make it stand out Fletcher House. Image supplied by Inspace Building Design. https://www.soundslikedesign.com.au/blog/-the-three-ps-questions-for-successful-architecture-practices monthly 0.5 2025-10-23 https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1757653666634-YT9LCDBWUEV89M2SPBIR/architecture-practice-profit-margins.jpg Blog - Transform your architecture practice with the 3P questions - Make it stand out Is Profit a dirty word in architecture? Image by Imagine Buddy via Unsplash. https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1757655269786-FQRMWPJGJACS7NVBS96O/construction-project-onsite.jpg Blog - Transform your architecture practice with the 3P questions - Make it stand out What proportion of your projects actually get built? Image: Marcus Reubenstein via Unsplash https://www.soundslikedesign.com.au/blog/20-years-of-sanctuary-magazine monthly 0.5 2025-08-27 https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/906e393b-9a65-4ffb-a5d2-d778e1e87623/Sanctuary_%2372_20th_anniversary_cover.jpg Blog - 20 years of Sanctuary magazine: sustainable living with style - Make it stand out The 20th anniversary issue of Sanctuary magazine, #72, published in August 2025. https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/a9d5410a-ed3a-462d-a434-00d2efc931e5/Sanctuary_72_Rachael_Bernstone_contributing_writer Blog - 20 years of Sanctuary magazine: sustainable living with style - Make it stand out Click on the image above to read my reflections, in a downloadable PDF. https://www.soundslikedesign.com.au/blog/frequently-asked-questions-faqs-about-the-shake-and-stir-experiment-for-architects monthly 0.5 2025-09-23 https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1755675120568-5CKY01C7E4R8MFLLPYW5/unsplash-image-2d4lAQAlbDA.jpg Blog - Frequently Asked Questions about the Shake + Stir Experiment - Make it stand out Image: Framesforyourheart via Unsplash https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1755680304628-R5O0FGRUE3G6MINQ8BRO/unsplash-image-KYxXMTpTzek.jpg Blog - Frequently Asked Questions about the Shake + Stir Experiment - Make it stand out Image: Kenny Eliason via Unsplash https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1755675260423-1ZTAAV5HUP2T60IG1OBU/unsplash-image-FyeVOF4P4YI.jpg Blog - Frequently Asked Questions about the Shake + Stir Experiment - Make it stand out Image: William Navarro via Unsplash https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1755676973930-I6VU6MKWMBBPXWRVHEQX/unsplash-image-3QzMBrvCeyQ.jpg Blog - Frequently Asked Questions about the Shake + Stir Experiment - Make it stand out Image: Pedro Miranda via Unsplash https://www.soundslikedesign.com.au/blog/8-reasons-why-architecture-projects-go-off-the-rails monthly 0.5 2026-03-12 https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/5e4054a3-9017-434a-bb62-3569fb933abd/Sounds-Like-Design-keeping-architecture-projects-on-track Blog - 8 reasons that architecture projects go off the rails (and how to keep them on track) - Make it stand out Projects are complex with many moving parts, and it’s the architects’ role to manage client expectations, and keep projects on track. Photography: Miguel A. Ferreira via Unsplash. https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/8e3fd70d-5dca-4a8d-ad48-67bbe7006d64/Sounds-Like-Design-architecture-clients-make-thousands-of-decisions Blog - 8 reasons that architecture projects go off the rails (and how to keep them on track) - Make it stand out Architects help their clients to avoid design fatigue, by carefully steering them through thousands of complex decisions in every project. Photography: Kaboompics.com via Unsplash https://www.soundslikedesign.com.au/blog/why-learning-new-comms-and-leadership-skills-is-nothing-like-architecture-school monthly 0.5 2025-06-20 https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1c46a884-b376-4c37-8e09-abb440d331c0/IMG_8907.jpeg Blog - Why learning new comms and leadership skills is NOTHING like architecture school - Make it stand out The supportive learning environment in the AM360 CPD course is a far cry from the negative vibe that many architects remember from architecture school. Photography by Jan Vašek via Pixabay. https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1749112882415-5DF07060KMFDGJBN38TL/UNSW_MArch-degree_RB.jpg Blog - Why learning new comms and leadership skills is NOTHING like architecture school - Make it stand out The author completed a Masters of Architecture History and Theory) at the University of New South Wales in 2022. Photography by Dominic Kurniawan Suryaputra via Unsplash. https://www.soundslikedesign.com.au/blog/architecture-practice-business-struggles-asking-questions-and-defending-the-work monthly 0.5 2025-05-20 https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/c5bfb2cb-f930-4bfd-a05b-264fe90a401d/0662_AIA_Conference_760.jpg Blog - Are you scared of asking questions and looking silly? - Make it stand out Saneia Norton (left) and Rachael Bernstone (that's me on the right) at the National Conference in Canberra, October 2023. Photography: Tom Roe. https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/fbaffde6-0d32-44f7-b365-9fcb226bc1a9/Architects+Declare+Event+Photography+by+Babett+Fekete+%281+of+25%29.jpg Blog - Are you scared of asking questions and looking silly? - Make it stand out The Architects Declare in forum in Perth - in November 2019 - was one of the first in-person events I moderated. I was incredibly nervous going into it... Photography by Babett Fekete. https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/8f96e5a6-aa84-4a13-8aa6-68c8e7fcaccd/Parlour_191114-Transformations-3684.jpeg Blog - Are you scared of asking questions and looking silly? - Make it stand out We all owe a huge debt to Parlour, pictured here from left to right: Naomi Stead, Alison Cleary, Gill Matthewson, Susie Ashworth, Justine Clark, Julie Willis and Sarah Lynn Rees at Transform: Action on Equity, 2019. Photography: Peter Bennetts. https://www.soundslikedesign.com.au/blog/promote-your-architecture-awards monthly 0.5 2025-11-17 https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1761213115259-MPKR9E3JW7L3CAVA5H48/winning-an-award.jpg Blog - So you won an architecture award! What’s next? Winning an award feels good, and it can be good for business, too. Photography by Mirko Fabian via Unsplash. https://www.soundslikedesign.com.au/blog/insights-from-an-experienced-senior-architect-to-weather-a-recession monthly 0.5 2025-10-30 https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1740550169448-8LAZP2PD9IQJW0CU274D/unsplash-image-CQAzgu32Y5E.jpg Blog - Insights from an Experienced Senior Architect for younger architects - Make it stand out Architects are the canary in the coalmine for the broader economy, when it comes to cyclical downturns. How can you protect your practice from the negative effects of the inevitable bust? Photography: Angelica Ribeiro via Unsplash. https://www.soundslikedesign.com.au/blog/how-are-architects-different-to-their-future-clients monthly 0.5 2025-02-26 https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1728262065350-O8ZHQRAYJKS9GUGB2FSN/unsplash-image-8pOTAtyd_Mc.jpg Blog - 10 ways that your future clients are NOT like architects (and how to tailor your comms to enhance trust and connection…) - Make it stand out Architecture marketing that is focussed on attracting and winning new clients and projects is all about making connections and engaging with people who want and need the services you provide. Photography: Adam Jang on Unsplash https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1eeb4a10-3a48-42de-900e-a4a2c1c1a99a/1.png Blog - 10 ways that your future clients are NOT like architects (and how to tailor your comms to enhance trust and connection…) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/5bb56939-f633-478a-b38a-086f881f7dfd/9-min.png Blog - 10 ways that your future clients are NOT like architects (and how to tailor your comms to enhance trust and connection…) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/312e204a-d6be-402f-bcff-ee3f3304ab8f/10+%281%29.png Blog - 10 ways that your future clients are NOT like architects (and how to tailor your comms to enhance trust and connection…) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/fad89be1-9215-4f8d-9431-0c0809048c3a/11+%281%29.png Blog - 10 ways that your future clients are NOT like architects (and how to tailor your comms to enhance trust and connection…) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/4a0147b3-7d02-4c10-b083-cea6af3a3046/12+%281%29.png Blog - 10 ways that your future clients are NOT like architects (and how to tailor your comms to enhance trust and connection…) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/4fd82324-409e-4af6-af6c-4bf73e076d74/13+%281%29.png Blog - 10 ways that your future clients are NOT like architects (and how to tailor your comms to enhance trust and connection…) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/d849473d-35f2-45fa-9cd2-400e2415b658/14+%281%29.png Blog - 10 ways that your future clients are NOT like architects (and how to tailor your comms to enhance trust and connection…) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/a4678d75-f69f-40ac-af1a-c4e61b6613ba/15+%281%29.png Blog - 10 ways that your future clients are NOT like architects (and how to tailor your comms to enhance trust and connection…) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/fb1c3adf-bb41-4068-92a3-26336ac51b49/16+%281%29.png Blog - 10 ways that your future clients are NOT like architects (and how to tailor your comms to enhance trust and connection…) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/f8e409d1-292e-4d34-87ba-fa83f99c1a97/17+%281%29.png Blog - 10 ways that your future clients are NOT like architects (and how to tailor your comms to enhance trust and connection…) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/87d7052e-6c28-4ce3-b8e6-3e5d33e25592/18+%282%29.png Blog - 10 ways that your future clients are NOT like architects (and how to tailor your comms to enhance trust and connection…) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.soundslikedesign.com.au/blog/architecture-practice-business-struggles-lack-of-time-for-marketing-2 monthly 0.5 2025-11-18 https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/4cb6f273-02f5-4f97-96f3-4e904c90f251/DSC04012+copy.jpg Blog - Is your “lack of time” preventing you from creating your future life and practice? - Make it stand out Finding time to marketing yourself is hard - even for an archi-marketer like me! https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1723597781740-27A93DQIW63PI6TUUOGJ/unsplash-image-BY34glOW7wA.jpg Blog - Is your “lack of time” preventing you from creating your future life and practice? - Make it stand out When you’re barely managing to stay on top of the controlled chaos of running a business, marketing can fall to the bottom of your to-do list. Image by Robert Bye via Unsplash. https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1723683874913-0N68NXA9Q92J55NWG0GU/unsplash-image-b2KN54QFp6Q.jpg Blog - Is your “lack of time” preventing you from creating your future life and practice? - Make it stand out Make time to start with your life, practice and business goals, then reverse engineer your marketing to-do list to help you achieve them. Photography: Laila Zouaki via Unsplash. https://www.soundslikedesign.com.au/blog/architecture-practice-business-struggles-rachael-bernstone-1 monthly 0.5 2024-08-15 https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/5c0ac7b9-9ed2-45e3-9cf1-09d21660e416/DSC03546+copy-min.jpg Blog - How to get over the fear of getting more visible in your architecture practice and career - Make it stand out One of the first shots of the day - I was still feeling VERY uncomfortable at this point! https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1682224833368-0G8WHBHYZW4JW1621LU3/DSC04170%2Bcopy.jpg Blog - How to get over the fear of getting more visible in your architecture practice and career - Make it stand out By this outfit change, I’d remembered to start breathing again, and was starting to feel slightly better about the whole thing! https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/9237b203-523d-4293-b380-a15a0f1bd330/image-asset.jpeg Blog - How to get over the fear of getting more visible in your architecture practice and career - Make it stand out At this point, I was feeling totally comfortable with the camera and the setting, and getting into the swing of things. https://www.soundslikedesign.com.au/blog/did-you-learn-much-about-business-development-and-marketing-at-architecture-school monthly 0.5 2024-08-15 https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1682224833368-0G8WHBHYZW4JW1621LU3/DSC04170%2Bcopy.jpg Blog - Can you help us gather market research insights? - Make it stand out Rachael Bernstone is currently seeking insights and input from architects around business development and marketing, as she updates the Architecture Marketing 360 CPD course. Can you help? https://www.soundslikedesign.com.au/blog/is-your-architecture-practice-investing-and-upskilling-in-the-right-areas monthly 0.5 2025-11-18 https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1763426827718-ANKDPIA8PTSV805YVM60/unsplash-image-hND1OG3q67k.jpg Blog - Are you investing and upskilling in the right areas? - Make it stand out AI and big tech are infiltrating our lives in ways we couldn’t have foreseen. Image by Lukas @hauntedeyes via Unsplash. https://www.soundslikedesign.com.au/blog/how-can-we-transform-architecture-to-respond-to-climate-emergency-and-housing-crisis monthly 0.5 2024-04-23 https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1671726219322-H6O3UHG8331JL6RRNZMF/image-asset.jpeg Blog - My pitch to the architecture profession - Make it stand out Rachael Bernstone and the Fearless Girl statue by Kristen Visbal in New York City (2017) https://www.soundslikedesign.com.au/blog/how-to-use-persuasion-windows-to-grow-architectures-market-share-pie monthly 0.5 2024-04-22 https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/82c8d34e-0bf1-4a3d-87f4-ee0637a9ccfa/dreamstime_xl_251271786+%281%29-min.jpg Blog - Are you taking advantage of "persuasion windows" to grow architecture's market share pie? - Make it stand out Architects are different to other protected title professions because their clients don’t usually need to solve essential, stressful and urgent problems… yet! Photography © Seventyfourimages via Dreamstime.com. Used under licence. https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/47b751db-744c-4ec7-b6fc-a219a141b552/Car-charger-min_v2.JPG Blog - Are you taking advantage of "persuasion windows" to grow architecture's market share pie? - Make it stand out The Witchcliffe Eco-village provides several car-charging stations, evidence that consumers are becoming more receptive to messages about good design. Photography by the author. https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/0b12aa2c-f7eb-4486-9dd1-0ac172833ee0/dreamstime_s_185767021+%281%29.jpg Blog - Are you taking advantage of "persuasion windows" to grow architecture's market share pie? - Make it stand out “Affordable” display homes in Tarneit, west of Melbourne. Many of architecture’s competitors in the residential market aren’t responding to all of the complexity in the operating environment. Photography © Doublelee via Dreamstime. Used under licence. https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/bf09a357-042c-4db1-8470-b22c6bc4f789/r Blog - Are you taking advantage of "persuasion windows" to grow architecture's market share pie? - Make it stand out Sarah Hobday-North, architect and founder of Architect GP, with a client. Photography by Stephanie Perrins. https://www.soundslikedesign.com.au/blog/how-to-report-possible-infringements-of-the-protected-title-architect-and-its-derivatives monthly 0.5 2026-01-14 https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1712555955000-SBKWE2RT4ZTMV7FMB6Q6/Justice-architect-protected-title Blog - How to report potential infringements of the protected title “architect” and its derivatives - Make it stand out The use of the word "architect" is legally protected in Australia. Image by Tingey Injury Law Firm via Unsplash. https://www.soundslikedesign.com.au/blog/the-magic-bullet-of-business-development-and-marketing-for-architects monthly 0.5 2025-11-18 https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1710384893308-207TNFPVXD2SN9YAWVS4/ACA_The_Value_of_Architecture.png Blog - What’s the magic bullet for architects? - Make it stand out My article on The Value of Architecture first appeared on my blog, and was republished by the ACA. https://www.soundslikedesign.com.au/blog/feedback-from-readers-and-architects-on-the-blog-series-about-legal-protections-marketing-architects-salaries monthly 0.5 2025-11-18 https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/2db70af1-6f51-4bd3-b086-de69c341cead/82.png Blog - Feedback from readers and architects on the blog series about protected titles and architects’ salaries - Make it stand out The post on Instagram that elicited the comments reproduced here (click to visit the original post). https://www.soundslikedesign.com.au/blog/how-do-architects-salaries-compare-to-doctors-and-lawyers monthly 0.5 2025-01-20 https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/d40d787f-521c-4bff-a770-2ce73afc8885/pexels-pixabay-416405_low_res.jpg Blog - How do architects’ salaries compare? - Make it stand out Photo by Pixabay. https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/256eaeec-1964-41c6-8ece-3ad498764d3f/image.png Blog - How do architects’ salaries compare? - Make it stand out Table 5 from the ACA 2023 Salary Survey provides ranges for a number of different roles and positions across the architecture profession. Find out more via the summary article on the ACA’s website, where members can download the full report. https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/88c0311f-7593-4075-9ed9-a8d7a88749eb/pexels-karolina-grabowska-7875841_low_res.jpeg Blog - How do architects’ salaries compare? - Make it stand out Legal graduates and experienced lawyers earn significantly more than architects. Photo by Karolina Grabowska via Pixabay. https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/a5444d27-d23f-4022-b12f-4cb4eb2f9dc3/pexels-cottonbro-studio-7578808_low_res.jpeg Blog - How do architects’ salaries compare? - Make it stand out Medical professionals earn considerably more than architects, even though both undertake 5-year-plus degrees. Photo by cottonbro studio via Pixabay. https://www.soundslikedesign.com.au/blog/protection-and-projection-two-sides-of-the-architecture-marketing-coin monthly 0.5 2026-01-14 https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1708319805288-Q5H07X5FK6KO5T6TFUNY/image-asset.jpeg Blog - Protection and projection: two sides of the architecture marketing coin - Make it stand out Like architects, lawyers and doctors complete five year degrees, and they tend to earn higher salaries. Photography by Renaldo Matamoro @rmvisuals via Unsplash. https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1708319606027-OT7843HJX3SZKG93AC6N/image-asset.jpeg Blog - Protection and projection: two sides of the architecture marketing coin - Make it stand out Photography byJeremy Alford via Unsplash. https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1712815206551-NDMCHPHJ4BG8N9PJPBDA/image-asset.jpeg Blog - Protection and projection: two sides of the architecture marketing coin - Make it stand out The words “architect” and its derivatives are protected by law in Australia. Photography by Giammarco Boscaro via Unsplash. https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1671726206038-SVR5AP782211VN0BOUME/Rawson_Tweet.png Blog - Protection and projection: two sides of the architecture marketing coin - Make it stand out The Tweet where I questioned the use of the words “architecturally designed” by a Knockdown Rebuild specialist in 2019. https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1696042643771-4Y782FEB2RP7OZ2BKRHB/2021+NSCA+cover.png Blog - Protection and projection: two sides of the architecture marketing coin - Make it stand out The National Standard of Competency for Architects set out the pathways to registration. https://www.soundslikedesign.com.au/blog/12-things-i-learned-at-the-national-architecture-conference-and-awards-in-2023 monthly 0.5 2025-11-17 https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/791d92bb-11b2-4f9c-8d33-197ababb4d10/National-Architecture-conference-what-are-we-practicing-for-session.JPG Blog - 12 things I learned at the National Architecture Conference and Awards in 2023 - Make it stand out The process of collaborating and the conversations we had to put together our presentation - Practice? What are we practicing for? - with Sarah Lebner (second from left), Amelia Lee (second from right), and Rebecca Caldwell (right) - was one of the highlights of the conference for me. https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/0cbdfebb-30e2-4e7f-af64-fbe7b40204d2/Architecture-Conference-rainbow.JPG Blog - 12 things I learned at the National Architecture Conference and Awards in 2023 - Make it stand out The view from the National Arboretum, at the Black and White Dinner hosted by Bondor Metecno. National Architecture Conference, Canberra, 2023. https://www.soundslikedesign.com.au/blog/cpd-for-architects-at-the-national-architecture-conference monthly 0.5 2025-11-18 https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1763427176023-2XO10Y185SMDW967OLC6/unsplash-image-LesLhiN_m7k.jpg Blog - Communicating the value of architecture at the National Conference - Make it stand out The National Architecture Conference is taking place in Canberra from 30-31 October 2023, and Rachael Bernstone is presenting at two sessions. National Arboretum by Tonkin Zulaikha Greer Architects and Taylor Cullity Lethlean. Photography by Athithan Vignakaran via Unsplash. https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/dcc44e46-c9d5-481d-937a-a6e98a2dba5f/RBonbike_Scotland.jpeg Blog - Communicating the value of architecture at the National Conference - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/b5329545-13fa-48d6-851a-c84f23d42e95/RBonbike_Scotland.jpeg Blog - Communicating the value of architecture at the National Conference - Make it stand out Visiting Charles Rennie Mackintosh’s buildings in Glasgow - including The Hill House - set the direction for my future career, even though I didn’t know it at the time. https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/abcb3326-1bb6-45fe-94b7-6dc7e5a48b6d/Communicating_Architecture_National_conference_panel_discussion.png Blog - Communicating the value of architecture at the National Conference - Make it stand out The panellists in our Communicating Architecture session are Jenny Edwards, Patrick Kennedy and Kirsty Volz, and it’s led by Catherine Townsend. Slide from Embracing Culture Skills Lab: Communicating Architecture presentation. https://www.soundslikedesign.com.au/blog/enhance-training-on-business-development-and-marketing-for-architects monthly 0.5 2025-11-18 https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1763427574384-3B0J7F6Q4OO1EFXJ284L/unsplash-image-KE0nC8-58MQ.jpg Blog - Ask the AACA to add “business development and marketing” to the National Standards of Competency for Architects (NSCA) - Make it stand out You can write to the AACA to request an update to the NSCA, to include business development and marketing in a future version. Photography by Carl Heyerdahl via Unsplash. https://www.soundslikedesign.com.au/blog/marketing-your-architecture-services-for-clarity-and-confidence monthly 0.5 2024-04-12 https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/d76acdcf-8431-4e2c-b692-75fa253d185f/rachael3.png Blog - Clarity comes through action: how to help your clients take the first momentous step - Make it stand out I help architects to find the clarity they need to build a practice that they love; and you help your clients find clarity to achieve their dreams. Sounds simple, right? https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/d56df96d-466c-46a3-bc49-4ec2a16df7ce/SLD-Simplify-your-new-client-and-project-pipeline.png Blog - Clarity comes through action: how to help your clients take the first momentous step - Make it stand out Click on the image above to download the brochure and gain clarity around your next best business development and marketing moves… https://www.soundslikedesign.com.au/blog/transforming-architecture-business-development-and-marketing-for-architects monthly 0.5 2025-11-18 https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/29744a42-e279-460c-8f9d-786ed0e0e6c3/FearlessGirl_RB.jpeg Blog - Transforming architecture: from take-what-you-can-get to discernment, freedom and choice - Make it stand out Rachael Bernstone and the Fearless Girl statue, by Kirsten Visbal, in New York city’s Financial district. https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/d56df96d-466c-46a3-bc49-4ec2a16df7ce/SLD-Simplify-your-new-client-and-project-pipeline.png Blog - Transforming architecture: from take-what-you-can-get to discernment, freedom and choice - Click on the image - left to download the brochure about the Six Channel System for architects, and our Small, Medium and Large Services. https://www.soundslikedesign.com.au/blog/la-biennale-di-venezia-2023-reflections-from-two-seasoned-travellers monthly 0.5 2023-09-30 https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/14a3e434-e46f-4df6-8bc9-a2521aac47f6/1+Lesley+Lokko+installation.JPG Blog - La Biennale di Venezia 2023: reflections from two seasoned travellers - Make it stand out Curator Lesley Lokko’s introductory installation to the Main Pavilion of the Giardini with fragments of every invited participant to the ‘Laboratory of the Future’ exhibition suspended from the ceiling. https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/9f2c4048-8cda-45ee-928e-e3133d3bfb74/2+Estudio+A0.JPG Blog - La Biennale di Venezia 2023: reflections from two seasoned travellers - Make it stand out Estudio A0’s 'Surfacing - The Civilised Agroecological Forests of Amazonia’ part of the ‘Dangerous Liaisons’ component of the ‘Laboratory of the Future’ exhibition in the Arsenale, an example of one of the more art based installations. https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/c8700a81-7796-4828-b833-602262496050/3+France+Pavilion.JPG Blog - La Biennale di Venezia 2023: reflections from two seasoned travellers - Make it stand out French Pavilion ‘Ball Theatre – La fête n’est pas finie’ a theatrical installation typical of France over a number of Biennales. https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/452407b9-bcaf-4c59-a262-cdbba22ac687/4+ZAO-standard+architectrue.JPG Blog - La Biennale di Venezia 2023: reflections from two seasoned travellers - Make it stand out ZAO/standard architecture’s ‘Co-living Courtyard’ installation part of the ‘Dangerous Liaisons’ component of the ‘Laboratory of the Future’ exhibition in the Arsenale, with beautiful timber models and a massive ceiling timber installation (not shown). https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/e842c3c7-11c5-4708-81c2-90e7579ae58b/5+atelier+mas%C5%8Dm%C4%AB.JPG Blog - La Biennale di Venezia 2023: reflections from two seasoned travellers - Make it stand out atelier masomi’s ‘Process’ installation, part of the ‘Force Majeure’ section of the ‘Laboratory of the Future’ exhibition in the Main Pavilion of the Giardini which included chalk drawings directly on the wall, models and film, demonstrating how to make architecture in the face of scarcity. https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/3afb6d3f-95d2-40b5-85f7-158642eb4117/6+Hood+Design.JPG Blog - La Biennale di Venezia 2023: reflections from two seasoned travellers - Make it stand out Hood Design’s ‘Native(s) Lifeways’ installation in the Main Pavilion of the Giardini including the Carlo Scarpa courtyard, explores the negative impact of development encroaching on the wetlands of South Carolina, an important black cultural landscape where traditional basketmaking from West Africa continues to be practiced. https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/5da8a2ee-1367-42d5-aaff-12054aad12c3/7+Flores+%26+Prats.JPG Blog - La Biennale di Venezia 2023: reflections from two seasoned travellers - Make it stand out Flores and Prat’s installation ‘Emotional Heritage’ part of the ‘Dangerous Liaisons’ component of the ‘Laboratory of the Future’ exhibition in the Arsenale successfully illustrates ‘process’ focusing on the reuse of buildings, with a multitude of drawings and models exploring many design iterations. displayed. https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/26a10432-7187-4ff6-a02d-d48065debf00/8+Turkey+Pavilion.JPG Blog - La Biennale di Venezia 2023: reflections from two seasoned travellers - Make it stand out Turkish Pavilion ‘Ghost Stories: the Carrier Bag Theory of Architecture’ in the Arsenale, with film projected onto draped ceiling panels and a long table with drawings, models and AV content promoting the need to reuse and repurpose the vast resource of abandoned buildings. https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/cf36dc82-9cb9-4ed0-9190-1023d5502565/9+Denmark+PavilionJPG.JPG Blog - La Biennale di Venezia 2023: reflections from two seasoned travellers - Make it stand out Danish Pavilion ‘Coastal Imaginaries’ evokes the impact of climate change, exploring nature based solutions to mitigate it’s effects. https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/dff84ace-5438-4528-892b-a1b52ba8f9c3/11+Belgium+PavilionJPG.JPG Blog - La Biennale di Venezia 2023: reflections from two seasoned travellers - Make it stand out Belgian Pavilion ‘In Vivo’ in the Giardini demonstrates an alternative to building materials sourced by extraction with an installation of mycelium grown blocks. https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/3089a381-116d-463d-ba87-5b3359e97c08/12+Australia+Pavilion+Opening.JPG Blog - La Biennale di Venezia 2023: reflections from two seasoned travellers - Make it stand out The very well attended opening of the Australian Pavilion in the Giardini with Commissioner Janet Holmes a Court together with curators Anthony Coupe, Ali Gumillya Baker, Julian Worrall, Emily Paech and Sarah Rhodes https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/e9c093c0-39a0-423b-95bb-97d91f3a3a0f/10+Canada+Pavilion.JPG Blog - La Biennale di Venezia 2023: reflections from two seasoned travellers - Make it stand out Canadian Pavilion ‘Not for Sale’ transformed the pavilion into campaign headquarters for ‘Architects Against Housing Alienation’ raising awareness of the lack of affordable housing, the precarious nature of rental accommodation and the homelessness crisis. https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/cf6f6fb3-3f2a-4bc2-8929-1544b924ff67/13+Australia+Pavilion.JPG Blog - La Biennale di Venezia 2023: reflections from two seasoned travellers - Make it stand out Australian Pavilion ‘Unsettling Queenstown’ seriously explores the Biennale themes of ‘decolonisation’ and ‘decarbonisation’ The centrepiece of the pavilion was a conceptual copper replica outline of the belvedere of the Empire Hotel in Queenstown, evoking both the extractive mining industries of Queenstown and utilising Queenstown as a metaphor for the many Queenstowns established in British colonies around the world. Part of the curatorial team Anthony Coupe and Emily Paech of Mulloway Studio are seen walking through the belvedere. https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/d87c70df-8608-42cc-9e5f-e86d21d9eed6/14+Australia+Pavilion.JPG Blog - La Biennale di Venezia 2023: reflections from two seasoned travellers - Make it stand out Australian Pavilion with some of the audience at the Curators’ talk. https://www.soundslikedesign.com.au/blog/5-ways-to-increase-your-revenue-and-win-more-of-the-clients-you-love monthly 0.5 2025-05-20 https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/a2ea732d-0cea-4e80-af93-70c1206a17dc/rod-long-ogWhdXOl5qY-unsplash.jpeg Blog - 5 ways to increase your enjoyment and revenue, by winning more of the clients you love - Make it stand out Is your architecture business sufficiently differentiated from others, and all of the non-architecture competitors that your clients could choose to work with? Photograph by Rod Long on Unsplash https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/92089642-97f4-4f05-b99c-32085d277271/samantha-borges-EeS69TTPQ18-unsplash.jpeg Blog - 5 ways to increase your enjoyment and revenue, by winning more of the clients you love - Make it stand out Sharing your knowledge with potential clients or to other professionals is a great way to generate passive income from your IP. Photo by Samantha Borges on Unsplash https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1b41d2bc-eed8-4655-b5a6-96b29845f32d/nuno-silva-Rcsa_Rg77Tc-unsplash.jpeg Blog - 5 ways to increase your enjoyment and revenue, by winning more of the clients you love - Make it stand out Take a leaf from the window cleaner’s book and knock on doors and reconnect with past prospects. You might be pleasantly surprised by the results! Photography by Nuno Silva on Unsplash https://www.soundslikedesign.com.au/blog/do-architects-in-melbourne-win-more-houses-awards monthly 0.5 2025-11-17 https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1763364030774-GGNP5BQ5AEF93U0BL3RW/unsplash-image-RvPDe41lYBA.jpg Blog - Do architects in Melbourne win more HOUSES awards? - Make it stand out 10 years of data about the distribution of architecture awards provides some fascinating insights into how projects are recognised in Australia. Photography by Grovemade via Unsplash. https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/59666f70-99b8-4aae-b9de-b70b7069c9b0/HOUSES%2BAwards%2BShortlisted%2BWinners%2B2013-22.png Blog - Do architects in Melbourne win more HOUSES awards? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/b2f30ac9-0145-4937-9e94-9f6a1c9efd71/HOUSES%2BAwards%2B%7C%2BPopulation%2Band%2BPracticing%2BArchitects%2B2013%2B-%2B2022.png Blog - Do architects in Melbourne win more HOUSES awards? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/3c716b77-39bb-488d-883c-122bd6bb7654/HOUSES%2BAwards%2B%7C%2BJury%2BMakeup%2B2013%2B-%2B2022.png Blog - Do architects in Melbourne win more HOUSES awards? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/c779a24b-e617-40d5-8807-b52d545400ef/HOUSES%2BAwards%2B%7C%2BSummary%2B2023.png Blog - Do architects in Melbourne win more HOUSES awards? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.soundslikedesign.com.au/blog/winning-new-architecture-clients-are-you-a-hare-or-a-tortoise monthly 0.5 2025-05-20 https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/5cfa2612-2979-4731-96d3-64c3c4ac5ded/vincent-van-zalinge-nq5bgxSg8gE-unsplash.jpg Blog - Winning new clients: are you a hare or a tortoise? - Make it stand out Hares are high intensity creatures, always on the lookout for the next challenge! Photo by Vincent van Zalinge on Unsplash https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/5af629b2-1a83-407a-8ff1-0794f19d33b6/joel-m-mathey-qC_b3XPPUjo-unsplash.jpg Blog - Winning new clients: are you a hare or a tortoise? - Make it stand out Tortoises move at a slower pace, but according to the fable, they win thanks to their steady action. Photo by Joel M Mathey on Unsplash https://www.soundslikedesign.com.au/blog/the-banks-and-the-magic-wand monthly 0.5 2025-11-18 https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1711702333236-1XWHVCCKCZIHNYUBED7U/image-asset.jpeg Blog - The banks and the magic wand - Make it stand out Australian banks have called for mandatory Energy Efficiency Ratings for houses at the point of sale. Photography by R Architecture via Unsplash. https://www.soundslikedesign.com.au/blog/architecture-marketing-website-competitor-analysis monthly 0.5 2024-04-11 https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/695ba2d1-e01f-4fb7-ae15-402b51225c46/Screen%2BShot%2B2023-03-20%2Bat%2B10.14.10%2Bam.png Blog - How do your architecture website analytics rank against your competitors? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.soundslikedesign.com.au/blog/marketing-for-architecture-firms monthly 0.5 2025-11-18 https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/74f579aa-08cd-4ae7-9978-43ae70d171ba/SLD+-+referrals+-+text.png Blog - What's the point of marketing for architecture firms? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/15599871-6884-4612-a42e-29556b0a614a/AIA-Client-Insights-report-2021-referrals-graph-2.png Blog - What's the point of marketing for architecture firms? - Make it stand out Image: From Stronger Insights for Stronger Practices | 2021 Client Feedback report, page 12. Reproduced with permission from the Australian Institute of Architects. https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/6c9fa3e8-66b0-415a-988e-0dfd89d9d3b2/SLD+-+email+-+text.png Blog - What's the point of marketing for architecture firms? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/fbdf3823-741d-4256-961e-98af29e5019c/SLD+-+social+media+-+text.png Blog - What's the point of marketing for architecture firms? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/81340384-c058-415e-bbc5-e2e27e3396c9/SLD+-+publishing+-+text.png Blog - What's the point of marketing for architecture firms? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/9a1fb5cf-52f3-4684-a6a1-0792fd2c27df/SLD+-+awards+-+text.png Blog - What's the point of marketing for architecture firms? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/54bca45a-538d-4538-81bf-a8d3b189f606/SLD+-+website+-+text.png Blog - What's the point of marketing for architecture firms? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/7fba65b7-5ad0-4a7c-8536-1b2a9d82bd96/SLD+-+composition+10%40300x.png Blog - What's the point of marketing for architecture firms? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.soundslikedesign.com.au/blog/the-drill-advocacy-for-architects-and-architecture monthly 0.5 2025-11-19 https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/9b59b3c0-802a-436b-84b8-efd52a78ddb1/S61_cover.jpeg Blog - Are you an architect change-maker? - Make it stand out Jon Lowe Architect’s Spotted Gum House made the cover of Sanctuary magazine. Photography: Belinda Monck. https://www.soundslikedesign.com.au/blog/do-architects-in-melbourne-win-more-architecture-awards monthly 0.5 2025-11-17 https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1763354418315-QDX1P87U5ABO9LPJYC75/unsplash-image-dW8dOC8r7O4.jpg Blog - Do architects in Melbourne win more architecture awards? - Make it stand out Do architects in Melbourne (and Victoria) win more awards? Photography by Urlaubstracker via Unsplash. https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/095afeec-15a5-4859-94f0-ccaafdf00b6e/Awards_all_summary_2012-22.png Blog - Do architects in Melbourne win more architecture awards? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/3452ba04-898c-440d-9db1-372d750edaf4/Awards_all_per_cap_arch_summary_2013-22v2.png Blog - Do architects in Melbourne win more architecture awards? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.soundslikedesign.com.au/blog/cplusc-architectural-workshop-is-funding-scholarships-and-awards-at-unsw monthly 0.5 2025-11-18 https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1671723981476-SACQC84XAGJFJC1LDG0F/image-asset.jpeg Blog - CplusC Architectural Workshop is funding new scholarships and awards at UNSW - Make it stand out CplusC founder Clinton Cole is funding new scholarships and awards at USNW for architecture students. https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1671723982968-APSLGHQCY63MHNFS9A0J/image-asset.jpeg Blog - CplusC Architectural Workshop is funding new scholarships and awards at UNSW - Make it stand out ZZ Top House by CplusC Architectural Workshop. Photography by Murray Fredericks. https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1671723984539-6U40HCYQX9DI6DKISWG0/image-asset.jpeg Blog - CplusC Architectural Workshop is funding new scholarships and awards at UNSW - Make it stand out Balmy Palmy House by CplusC Architectural Workshop. Photography by Michael Lassman. https://www.soundslikedesign.com.au/blog/2022-in-review monthly 0.5 2026-02-26 https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1763426240124-YWDYJO3JC9Q537QI3RP5/unsplash-image-_eqdFRFrYUg.jpg Blog - 2022 in review: architecture highlights and lowlights - Make it stand out It’s been a big year and we’re celebrating all of our clients’ wins and successes. Photography by Rosie Steggles via Unsplash https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/d56df96d-466c-46a3-bc49-4ec2a16df7ce/SLD-Simplify-your-new-client-and-project-pipeline.png Blog - 2022 in review: architecture highlights and lowlights - Make it stand out Download the brochure here to find out more about our services. https://www.soundslikedesign.com.au/blog/8-ways-to-capitalise-on-your-architecture-awards-entries-in-2023 monthly 0.5 2025-11-17 https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1763353611488-FS7T6SUCY6BJHP0XT02D/unsplash-image-_XTY6lD8jgM.jpg Blog - 8 ways to elevate your architecture awards entries in 2023 - Make it stand out Image by Giorgio Trovato via Unsplash. https://www.soundslikedesign.com.au/blog/how-to-generate-a-waitlist-of-architecture-clients-part-3 monthly 0.5 2025-11-18 https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1671724016525-Z8SBIF669YJXSFDDZVTM/image-asset.jpeg Blog - Is it possible to cultivate a waitlist of ideal clients for your architecture practice? – Part 3 - Make it stand out Most architecture practices don’t have a waitlist of dedicated clients, who only want to work with them. But it’s possible to cultivate one. © David Tran. Used under licence from Dreamstime.com. https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1e3324aa-2b27-4e66-8ad1-13de3330aad1/dreamstime_xxl_258112931.jpg Blog - Is it possible to cultivate a waitlist of ideal clients for your architecture practice? – Part 3 - Make it stand out © Artellia. Used under licence from Dreamstime.com. https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1671724022012-P37024CQNBUF9FRXWE8K/image-asset.png Blog - Is it possible to cultivate a waitlist of ideal clients for your architecture practice? – Part 3 - Make it stand out In the same way that all roads leads to Rome, your top five marketing channels should lead your prospective clients towards your Website. Image by Sounds Like Design. https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1671724023369-9QNKSMA1FTGDUAEOO8BO/image-asset.png Blog - Is it possible to cultivate a waitlist of ideal clients for your architecture practice? – Part 3 - Make it stand out Prospective clients move through a Customer Journey to reach your practice, and they need different messaging - and access different channels - depending on where they are in the journey. Image by Sounds Like Design. https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1671724024757-QN7NRUUB3IQQY1JZKLTQ/image-asset.jpeg Blog - Is it possible to cultivate a waitlist of ideal clients for your architecture practice? – Part 3 - Make it stand out The best time to start strategically marketing your architecture practice was years ago. The second best time is now. Photography by author. https://www.soundslikedesign.com.au/blog/how-to-generate-a-waitlist-of-architecture-clients-part-2 monthly 0.5 2025-11-18 https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1711668687669-4ER4FE9PIGBI8HMXRHYD/image-asset.jpeg Blog - Is it possible to cultivate a waitlist of ideal clients for your architecture practice? – Part 2 - Make it stand out People queue to buy luxury goods, concert tickets and architecture tours. Why not cultivate a queue for your architecture services, too? Photography by Melanie Pongratz via Unsplash. https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1671724105053-0820O2ESKF2GFBWETVF7/image-asset.jpeg Blog - Is it possible to cultivate a waitlist of ideal clients for your architecture practice? – Part 2 - Make it stand out A waitlist means you can become more discerning about the clients you choose to work with. Photography by KOBU Agency on Unsplash. https://www.soundslikedesign.com.au/blog/how-to-generate-a-waitlist-of-architecture-clients-part-1 monthly 0.5 2025-11-18 https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1711666594404-CE0EOCKLARHIJM1BI2TX/ian-schneider-TamMbr4okv4-unsplash-3.jpg Blog - Is it possible to cultivate a waitlist of ideal clients for your architecture practice? - Part 1 - Make it stand out Have you got a queue of dedicated clients waiting for your services? Photography by Ian Schneider on Unsplash. https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/d4b41c29-be4f-4cd1-853f-c3036c6b6faf/r-architecture-rOk4VSMS3Ck-unsplash-2.jpg Blog - Is it possible to cultivate a waitlist of ideal clients for your architecture practice? - Part 1 - Make it stand out You don’t have to be a famous or highly awarded architect to have a waitlist for your services (although brand recognition definitely helps!). Photography by R Architecture via Unsplash. https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/d56df96d-466c-46a3-bc49-4ec2a16df7ce/SLD-Simplify-your-new-client-and-project-pipeline.png Blog - Is it possible to cultivate a waitlist of ideal clients for your architecture practice? - Part 1 - Make it stand out Download our guide to find out how Sounds Like Design can help you create a new client pipeline for your architecture practice. https://www.soundslikedesign.com.au/blog/belle-insideout-design-architecture-awards monthly 0.5 2025-10-23 https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1761214465624-6K6MCF9SFHJQG7S20JBJ/unsplash-image-IrfifjcpFYE.jpg Blog - Why should you enter the Belle and InsideOut awards, and House &amp; Garden’s Top 50 Rooms competition? - Make it stand out Coverage in print magazines - and their awards programs - can boost your sense of authority and trust, both for your future clients and to increase your online visibility. Photography by Daniel Robert via Unsplash. https://www.soundslikedesign.com.au/blog/how-much-time-for-marketing-architecture monthly 0.5 2025-11-18 https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1671724127331-K12A4QJO9QOJBJ0T94R9/image-asset.jpeg Blog - How much time should I spend on business development and marketing, in my architecture practice? - Make it stand out There are lots of variables that come into play when working out how much time to spend on business development and marketing in your architecture practice. Photography by Israel Andrade via Unsplash. https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1671724128861-4QBMTKGJZEXI6KG8RW3D/image-asset.png Blog - How much time should I spend on business development and marketing, in my architecture practice? - Make it stand out Sounds Like Design’s six-channel system for marketing provides architects with a simple framework for business development. Image by Sounds Like Design. https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1671724130682-XLJ8HY3NZQVCCFJ00475/image-asset.jpeg Blog - How much time should I spend on business development and marketing, in my architecture practice? - Make it stand out Architecture business development and marketing require constant attention to achieve positive results and continuous improvement. Photography by Austin Distel via Unsplash. https://www.soundslikedesign.com.au/blog/the-downside-of-social-media-for-architects-why-you-shouldnt-build-your-marketing-assets-on-shifting-sands monthly 0.5 2025-11-18 https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1671724132933-FJKEWN68BMLWR29IGY2U/image-asset.jpeg Blog - The downside of social media for architects: why you shouldn’t build your marketing assets on shifting sands - Make it stand out Be wary of putting all of your marketing eggs into one social media basket. Photo by Alexander Shatov on Unsplash https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1671724135474-BDW4AB4SG1S6V4AJGOMV/image-asset.jpeg Blog - The downside of social media for architects: why you shouldn’t build your marketing assets on shifting sands - Make it stand out Social media is a great marketing tool, if you use it in concert with other channels such as Emails and your Website. Photo by Sara Kurfeß on Unsplash. https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1671724136683-Z8DY4S6Q12L75533NIV0/image-asset.jpeg Blog - The downside of social media for architects: why you shouldn’t build your marketing assets on shifting sands - Make it stand out Jane has started a subscriber list for the practice website, after losing access to Instagram temporarily. Phone by Georgia de Lotz on Unsplash https://www.soundslikedesign.com.au/blog/publishing-and-awards-for-architecture-marketing monthly 0.5 2025-11-18 https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1682224833368-0G8WHBHYZW4JW1621LU3/DSC04170%2Bcopy.jpg Blog - What are the main benefits of the Awards and Publishing marketing channels? - Make it stand out Awards and publishing are interlinked marketing channels, and its useful to consider their role in your overall business development and marketing strategy. https://www.soundslikedesign.com.au/blog/how-to-market-yourself-as-an-architect monthly 0.5 2024-03-29 https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1671724154101-YSCE5PHQ7WBD821T5QLM/image-asset.png Blog - How to market yourself as an architect (especially in your career) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.soundslikedesign.com.au/blog/frequently-asked-questions-about-the-architecture-marketing-360-cpd-course monthly 0.5 2025-08-20 https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1671724158296-CMTK3PJ3FCG5W64ZKUXH/image-asset.jpeg Blog - Frequently Asked Questions about the Architecture Marketing 360 CPD Course - Make it stand out Image: R Architecture on Unsplash https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1671724159898-441MQLG898ZGBL4TNHJE/image-asset.jpeg Blog - Frequently Asked Questions about the Architecture Marketing 360 CPD Course - Make it stand out Image: Kam Idris on Unsplash https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1671724166495-B90LR71AOW66KHEDMACA/image-asset.jpeg Blog - Frequently Asked Questions about the Architecture Marketing 360 CPD Course - Make it stand out My favourite gumtree, Burke Drive, Attadale, WA https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1671724168920-F3BM2IUZUM7P2I8JZYUL/image-asset.jpeg Blog - Frequently Asked Questions about the Architecture Marketing 360 CPD Course - Make it stand out Image: R Architecture on Unsplash https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1671724170776-4PODQRL8CUCVHZF4NMDZ/image-asset.jpeg Blog - Frequently Asked Questions about the Architecture Marketing 360 CPD Course - Make it stand out Image: I Wood on Unsplash https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1671724172698-O1Y77SQA02T2Q94WT22T/image-asset.jpeg Blog - Frequently Asked Questions about the Architecture Marketing 360 CPD Course - Make it stand out Image: Naomi Hebert on Unsplash https://www.soundslikedesign.com.au/blog/referrals-for-architecture-marketing monthly 0.5 2025-11-18 https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1671724182708-CPDGGPTFESLOYUB8VVTQ/image-asset.jpeg Blog - Referrals: 15 ways to elevate the unsung hero of your architecture marketing toolbox - Make it stand out Architects can use Referrals to boost the new inquiries, lead generation and new projects. Photography by Toa Heftiba on Unsplash https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1671724184866-8YRCP48EQN27BATLCNGJ/image-asset.png Blog - Referrals: 15 ways to elevate the unsung hero of your architecture marketing toolbox - Make it stand out The Seeking Digital Dashboard uses Google Analytics data to help you understand your website traffic and to determine where your visitors come from. https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1671724186597-QLV8S75RL9T5KBOZZJFH/image-asset.png Blog - Referrals: 15 ways to elevate the unsung hero of your architecture marketing toolbox - Make it stand out The Seeking Digital dashboard provides a pie chart of your websites traffic sources, and a breakdown of your most popular content (or which pages get the most attention). https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1671724188816-4NW6V507X53RGOAVN2AD/image-asset.jpeg Blog - Referrals: 15 ways to elevate the unsung hero of your architecture marketing toolbox - Make it stand out The 2021 Client Feedback report. Reproduced with permission from the Australian Institute of Architects. Download your copy here. https://www.soundslikedesign.com.au/blog/market-your-architecture-practice-like-a-hollywood-blockbuster monthly 0.5 2025-10-23 https://www.soundslikedesign.com.au/blog/blogging-for-architects monthly 0.5 2025-11-18 https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1671724200009-Y3ON2Y12I4L9YK7VYEVT/image-asset.jpeg Blog - 8 ways that architecture practices can benefit from blogging (aka content marketing) - Make it stand out Blogging consistently on topics that interest your prospective clients can help you build trust and authority. https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1671724201668-IMNFV1N7ZXHLBNWCANHO/image-asset.jpeg Blog - 8 ways that architecture practices can benefit from blogging (aka content marketing) - Make it stand out Blogging in a client-centric way can enhance your reputation as an expert in your field. https://www.soundslikedesign.com.au/blog/lead-generation-for-architects monthly 0.5 2025-01-29 https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1671724209734-0DPR38B8UIA9F4WHTTRW/image-asset.png Blog - How to generate a steady stream of the new clients and projects you love for your architecture practice 25 Things is one of the Lead Magnets for Architects on my website https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/e1aa0758-e13d-4bc3-b7e3-5fce28515fc0/SLD_Marketing_Funnel.png Blog - How to generate a steady stream of the new clients and projects you love for your architecture practice - Make it stand out The Marketing Funnel, aka Customer Journey, for architecture clients. Image by Sounds Like Design. https://www.soundslikedesign.com.au/blog/business-development-goals-for-architects monthly 0.5 2024-02-28 https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1671724215552-17C0J47NZCZXXTUNNRTV/image-asset.jpeg Blog - What business development goals are you pursuing in your architecture practice this year? - Make it stand out What are your aspirations and ambitions for your architecture practice? https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1671724217863-YRO4T5IKQ2MS0R9OGWT5/image-asset.jpeg Blog - What business development goals are you pursuing in your architecture practice this year? - Make it stand out It’s great to be passionate about architecture; but it’s not enough to make an architecture practice enjoyable and profitable. https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1671724219614-DJRIFFJAR0Z40958DDN2/image-asset.jpeg Blog - What business development goals are you pursuing in your architecture practice this year? - Make it stand out What targets will you set - and monitor over time - to improve your business development processes and create a pipeline of the types of projects you love to work on? https://www.soundslikedesign.com.au/blog/10-common-misconceptions-about-architecture-practice-websites monthly 0.5 2025-11-18 https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1711669135904-4XATMQQ9SDHQSY9FE8Q1/image-asset.jpeg Blog - 10 common misconceptions about architecture practice websites - Make it stand out YOur website needs to clearly state what you do, who you serve, and why your offer stands out from the crowd. Photography by Ben Kolde via Unsplash. https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1711669280789-FVZLSHJABT4UVCEH6BGN/image-asset.jpeg Blog - 10 common misconceptions about architecture practice websites - Make it stand out Websites need to build trust and engagement with your future clients and should convey your values and what you stand for. Photography by Proxyclick Visitor Management System via Unsplash. https://www.soundslikedesign.com.au/blog/how-should-i-use-instagram-to-market-my-architecture-practice-part-2 monthly 0.5 2025-11-17 https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1671724244129-XDXTJ7GLU4E16LSR0M07/image-asset.jpeg Blog - How to use Instagram to market your architecture practice (and turn Followers into Clients) - Part 2 - Make it stand out Post Insights enables you to quickly see whether your post was seen by more current Followers or non-Followers. Remember, you are trying to expand your reach! https://www.soundslikedesign.com.au/blog/how-should-i-use-instagram-to-market-my-architecture-practice monthly 0.5 2024-04-12 https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1671724248071-50XGWOOWOIFQ7XRU6K2T/image-asset.jpeg Blog - How to use Instagram to market your architecture practice (and turn Followers into Clients) - Part 1 - Make it stand out Click on the Sticker button https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1671724249277-290OTSE53A4F89L7HO57/image-asset.jpeg Blog - How to use Instagram to market your architecture practice (and turn Followers into Clients) - Part 1 - Make it stand out Then click the Link Sticker https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1671724250468-1W9TRL3CB5RAPZEK0OUE/image-asset.jpeg Blog - How to use Instagram to market your architecture practice (and turn Followers into Clients) - Part 1 - Make it stand out And add your website link to your Story https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1671724252045-A844NT2PC7D50SKINCY2/image-asset.jpeg Blog - How to use Instagram to market your architecture practice (and turn Followers into Clients) - Part 1 - Make it stand out Check which Posts prompted the highest number of Profile visits over the past 6 days, 30 days, or year. https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1671724254003-7YDRRFVW97OIJ7RJXBDM/image-asset.jpeg Blog - How to use Instagram to market your architecture practice (and turn Followers into Clients) - Part 1 - Make it stand out Also see which posts delivered the most visitors to your Website, via your Instagram Insights https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1671724255186-SCW0ELF5N0BZGVL22I5U/image-asset.png Blog - How to use Instagram to market your architecture practice (and turn Followers into Clients) - Part 1 - Make it stand out Look at the Traffic Sources pie chart and Social Network data to determine where your Website visitors are coming from - Instagram or other channels and platforms? https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1671724256284-6K2M1U9VI8QJ48E50JYN/image-asset.jpeg Blog - How to use Instagram to market your architecture practice (and turn Followers into Clients) - Part 1 - Make it stand out Or is it?? Photo by Daria Nepriakhina on Unsplash https://www.soundslikedesign.com.au/blog/how-to-market-your-architecture-awards monthly 0.5 2025-11-17 https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/02e72396-b218-492b-b9aa-ea090b479e7e/Thank-you-page-Rachael-Bernstone.jpg Blog - Do you repurpose your architecture awards entries for business development? - Make it stand out It pays to spend time considering your awards entries as part of your broader business development and marketing strategy. https://www.soundslikedesign.com.au/blog/do-you-make-it-easy-for-potential-clients-to-commission-and-pay-you-nfrz4 monthly 0.5 2025-06-26 https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1671724262882-C8SYKP8L8375LML9U51V/image-asset.jpeg Blog - Do you make it easy for potential clients to find, commission and pay you? (Part 2) - Make it stand out Do you make it easy for prospective clients to work out whether you’re a good fit, early in their customer journey? Photo by Mike Meyers on Unsplash. https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1671724264041-MYQPVSPJ0N8D6HOZIZG7/image-asset.jpeg Blog - Do you make it easy for potential clients to find, commission and pay you? (Part 2) - Make it stand out Clients sometimes approach an architect without a clear idea of the scope or brief, making it hard to identify the budget or fee at the outset. Photo by R ARCHITECTURE on Unsplash https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1671724265139-OWV0N1NLCVJLYPAG737E/image-asset.jpeg Blog - Do you make it easy for potential clients to find, commission and pay you? (Part 2) - Make it stand out Make it easy for people to purchase a low-cost, low-risk service before they commit to a high-cost, high-risk service, as a way of testing the working relationship. Photo by Elena Koycheva on Unsplash https://www.soundslikedesign.com.au/blog/do-you-make-it-easy-for-potential-clients-to-commission-and-pay-you monthly 0.5 2022-12-23 https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1671724267367-F3HY8VELWGJYTS9YZVFU/image-asset.jpeg Blog - Do you make it easy for potential clients to find, commission and pay you? (Part 1) - Make it stand out What can we learn from buying jewellery to enhance the way we price and communicate about architecture services? (Photo of Istanbul’s Grand Bazaar by Linus Mimietz on Unsplash) https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1671724268581-KX9RJAIR31ZXTFEJUSBK/image-asset.jpeg Blog - Do you make it easy for potential clients to find, commission and pay you? (Part 1) - Make it stand out What steps are customers likely to take on their journey to engage your architecture services? Are you ready to provide valuable information and trusted advice, to help them advance towards your practice? (Photo by Clay Banks on Unsplash) https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1671724269521-NIDL8R317PSL3PU5OXRQ/image-asset.jpeg Blog - Do you make it easy for potential clients to find, commission and pay you? (Part 1) - Make it stand out How can you make it easy for future clients to experience your past projects, or to better understand your process or service before they engage your practice? (Photo by Murat Demircan on Unsplash) https://www.soundslikedesign.com.au/blog/architects-in-the-media monthly 0.5 2024-04-12 https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1671724272623-CWT4NKEHA7LOULLY8F6V/image-asset.jpeg Blog - Talking about architecture in the media: insights from Kirsty Volz David Toussaint and Kirsty Volz of Toussaint Volz. Photo: supplied. https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1671724274057-51I5AJKYU9OSBB8IMRCX/image-asset.jpeg Blog - Talking about architecture in the media: insights from Kirsty Volz Kirsty and David’s own home in Clayfield, Queensland. Photography by Scott Burrows. https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1671724275394-J9VX2WU5IJINAAKX7CTP/image-asset.jpeg Blog - Talking about architecture in the media: insights from Kirsty Volz Two Pavilions House by Toussaint and Volz: a flexible home for the 21st Century. Photography by Scott Burrows. https://www.soundslikedesign.com.au/blog/create-a-publication-strategy monthly 0.5 2025-11-17 https://www.soundslikedesign.com.au/blog/architecture-marketing-seo monthly 0.5 2024-02-28 https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1671724283483-FPELKWKO0NB790EQA9WG/image-asset.jpeg Blog - How can you use SEO to improve your website's search ranking? https://www.soundslikedesign.com.au/blog/architecture-marketing-services monthly 0.5 2024-02-28 https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1671724286115-TWRYZBD7XW04NSVP3112/image-asset.png Blog - Sounds Like Design's marketing services for architects, at a glance - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.soundslikedesign.com.au/blog/tendering-your-secret-weapon monthly 0.5 2022-12-23 https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1671724293899-SDXEAKJLZKLDJAH68RS2/image-asset.jpeg Blog - Tendering: Your new secret weapon - Make it stand out Alcia Brown from New Doors, which has established a dedicated tendering arm, putting professional tender support within reach of practices of any scale. https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1671724295132-TK86CGNG191P88YESPHV/image-asset.jpeg Blog - Tendering: Your new secret weapon - Make it stand out Developing a great tender can cost architecture practices thousands of dollars in non-billable hours, so it makes sense to optimise your response. 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Download a copy here. https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1671724299905-AED7KE0N6VBBDKSY5OLN/image-asset.jpeg Blog - Five key findings from the Institute’s Client Insights survey - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.soundslikedesign.com.au/blog/benefits-of-the-architecture-marketing-360-cpd-course monthly 0.5 2025-11-17 https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1671724305447-XD4J0PJHKF8I5R0QJHRY/image-asset.png Blog - What are some of the benefits of the AM360 course? - Make it stand out Collecting client feedback using this free questionnaire- and using their response in your marketing - is a great way to capitalise on Referrals. https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1671724307156-B4V7SPK7TFPCE1IEL9IM/image-asset.jpeg Blog - What are some of the benefits of the AM360 course? - Make it stand out The free Seeking Digital Dashboard provides an easy-to-view set of analytics, to help you understand how your social media and website dovetail and complement each other. https://www.soundslikedesign.com.au/blog/the-value-of-architecture-and-marketing monthly 0.5 2024-02-28 https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1671724309273-Q2XZ3BXC13TX78FWTZ51/image-asset.png Blog - The Value of Architecture - Make it stand out State Library of Victoria reading room: Photo by Daniel Pelaez Duque on Unsplash https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1671724310491-M501BBWT4D3E2U1EI31R/image-asset.png Blog - The Value of Architecture - Make it stand out Calculator: Photo by StellrWeb on Unsplash https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1671724311630-H86IJ7XIXXKLBN8HN0G0/image-asset.png Blog - The Value of Architecture - Make it stand out NY skyline: Photo by Dimitry Anikin on Unsplash https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1671724312688-V1MK4EUVOED6ZKORSQ6R/image-asset.png Blog - The Value of Architecture - Make it stand out Sydney Opera House: Photo by Photoholgic on Unsplash https://www.soundslikedesign.com.au/blog/what-is-architecture-marketing monthly 0.5 2025-11-17 https://www.soundslikedesign.com.au/blog/cut-through-publication-frustration monthly 0.5 2025-11-17 https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1671724330714-9RNZE5LS4HYJ4L8OM823/image-asset.png Blog - How to use architecture publishing to connect with new clients Habitus magazine. Profile of John Wardle - pictured at his own home - by the author. Photography by Marnie Hawson. https://www.soundslikedesign.com.au/blog/3-ways-to-get-new-clients monthly 0.5 2025-01-20 https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1671724334598-LRXS47BOU79G32RVKCKF/image-asset.jpeg Blog - 3 ways to proactively seek new architecture clients https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1671724336602-X7O0FOT4UZA8DCOTQA42/image-asset.jpeg Blog - 3 ways to proactively seek new architecture clients Monique Woodward of WOWOWA at the ACA’s Business of Small Practice Forum in Perth. Photography by Kelsey Jovanou, via the ACA. https://www.soundslikedesign.com.au/blog/archispeak-archibabble-and-archijargon-updated monthly 0.5 2022-12-23 https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1671724342891-KQZ7N23T7MHYTMVT7BOZ/image-asset.jpeg Blog - What’s the problem with archi-speak (aka archi-babble and archi-jargon)? 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Photography by Robert Frith. https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/12cb688a-d5e5-4160-9e35-e7104455992a/DSC05010+copy.jpg Blog - After your Awards entries are lodged, it's time to consider Publishing... - Make it stand out Following a childhood dream, Rachael Bernstone has been writing stories about architecture for a range of publications for 20+ years. https://www.soundslikedesign.com.au/blog/international-womens-day-lunch-for-wa-architects monthly 0.5 2022-12-23 https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1671724437118-9M0BF0E6Y1P8MRBYV9MC/image-asset.jpeg Blog - What next for women architects? Keynote speaker Rebecca Moore, WA Government Architect. Photography courtesy of the Institute of Architects, by David Broadway. https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1671724438734-I8MN2AKGCNHCLPI3K6FQ/image-asset.jpeg Blog - What next for women architects? 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Graphic by Sounds Like Design. https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/5e710d3a-f6c9-4ae1-b2de-a2a0c29de286/SLD+Architecture+Customer+Journey+graphic_w+headline.png Blog - What are the best six channels to market your architecture practice? - Make it stand out The customer journey (or marketing funnel, see below) illustrates how strangers turn into prospects, then into leads, and finally into ambassadors for your services (because 71% of clients prefer a referral from a trusted source, according to the Institute’s Client Insights report, 2021). Graphic by Sounds Like Design. https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/e1aa0758-e13d-4bc3-b7e3-5fce28515fc0/SLD_Marketing_Funnel.png Blog - What are the best six channels to market your architecture practice? - Make it stand out Sounds Like Designs’ Marketing Funnel for Architects illustrates the way clients make procurement decisions. 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ClimateClever’s new Business App provides an easy and accessible way for architecture practices to measure and reduce their carbon footprints. https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1671724464658-2T40RSZY93T9OJ971QC1/image-asset.jpeg Blog - Are you ready to go carbon neutral in 2021? You can buy the new ClimateClever Business App for 50% off in February 2021. https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1671724466612-EWWRRF8W7LBPM3WNHLC4/image-asset.jpeg Blog - Are you ready to go carbon neutral in 2021? https://www.soundslikedesign.com.au/blog/improve-your-architecture-awards-entries-in-2021 monthly 0.5 2024-03-29 https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1671724471474-3JDEY1E4MBQ13M3PAP4K/image-asset.jpeg Blog - 3 ways to improve your architecture awards entries The Fab-Ode by Light House Architecture + Science. 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Photography by Tatjana Plitt. https://www.soundslikedesign.com.au/blog/write-better-architecture-awards-entries monthly 0.5 2025-07-23 https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1671724490799-374T5U09E1T8F876PVDM/image-asset.jpeg Blog - Do you want to write better awards entries? https://www.soundslikedesign.com.au/blog/marketing-national-standards-of-competency-for-architects-nsca monthly 0.5 2023-10-11 https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1671724494690-OAM35KI2IWZUXMVRRG9E/image-asset.jpeg Blog - Did you know that marketing and business development are included in the new draft NSCA? https://www.soundslikedesign.com.au/blog/ecommerce-trends-for-architects monthly 0.5 2022-12-23 https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1671724498650-X5UO3BFNCMY16VGZL4VA/image-asset.jpeg Blog - Are eCommerce trends changing the way clients find your architecture practice? Image by Arnel Hasanovic via Unsplash https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1671724500925-4A6HD9UCHCB051OGAMGH/image-asset.png Blog - Are eCommerce trends changing the way clients find your architecture practice? The Seeking Digital Dashboard by Cat Skreiner sits on top of Google Analytics and gives you easy access to key metrics from your own website. Details of where to download it from are in the Marketing Metrics tracking spreadsheet (see link, below). https://www.soundslikedesign.com.au/blog/talking-about-architecture-in-the-media monthly 0.5 2025-11-17 https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1712887615229-4GX87AQ4RPZWI7J8J512/image-asset.jpeg Blog - Do you have what it takes to talk about architecture in the media? - Make it stand out Do you feel confident talking to journalists about your work and topical issues affecting the profession? 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Invest time and effort to work out what sets your practice apart from your competitors, and why future clients should choose to work with you. Photography by Firmbee.com via Unsplash. https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1671724597570-F51RSUVCJ0Y3F0ADHA0O/image-asset.jpeg Blog - 10 common marketing mistakes that architects make 7. Track your analytics regularly to ensure your marketing efforts hit the target! 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CODA’s Karratha GP Super Clinic was designed to be joyful and uplifting, while demonstrating sensitivity to the diverse groups who will use the building, in the Pilbara region of WA. Photography by Peter Bennetts. https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1671726278551-1W6HAQABH33YO1WW5SVR/image-asset.jpeg Blog - Is your practice narrative a thriller, a who-dunnit or a tragedy? Karratha GP Super Clinic. Photography by Peter Bennetts.. https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1671726283162-AM7XJJWCBTUQJBJ39FJW/image-asset.jpeg Blog - Is your practice narrative a thriller, a who-dunnit or a tragedy? Karratha GP Super Clinic. Photography by Peter Bennetts.. https://www.soundslikedesign.com.au/blog/crisis-communications-for-architects monthly 0.5 2022-12-23 https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1671726285903-ZCH2CC97MKII8KH7A3BH/image-asset.jpeg Blog - Does your Architecture practice have a crisis communications plan? https://www.soundslikedesign.com.au/blog/thecurseofknowledge monthly 0.5 2022-12-23 https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1671726291546-Y70AI86BAG9HB1MFUTT1/image-asset.jpeg Blog - Architecture Marketing: Are you using accessible language in your practice communications? Photo credit: renaissancechambara via VisualHunt / CC BY https://images.squarespace-cdn.com/content/v1/63a3426650508300e9a6985d/1671726294309-57Q9KIW59KGVZ5T0DYRL/image-asset.jpeg Blog - Architecture Marketing: Are you using accessible language in your practice communications? 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