K + J House. Architecture and photography by Haptica Studio.
ARCHITECTURE MARKETING 360: CASE STUDY #1
Owen Zhu, Haptica Studio
Owen Zhu of Haptica Studio in Sydney, Australia, completed Architecture Marketing 360 in early 2024. Owen generously provided feedback about what he found useful and valuable, what could be improved in future, and how his feelings about marketing his practice improved as he took the course.
I’m grateful for his feedback, which has been lightly edited here.
Overall, Owen rated the course 5 out of 5 stars, saying that it helped him to transform their feelings about marketing from “1 out of 10” before starting the course to “10 out of 10” after he’d finished it. That’s an impressive improvement!
You can find more details about his experience of completing the Architecture Marketing 360 CPD course below.
“Thank you for putting this fantastic course together. It has been the best CPD experience I have had in a long time and there are plenty of valuable insights we can implement further.
The suite of materials provided is highly comprehensive and informative. Having similar concepts/topics discussed and reiterated in multiple places is helpful.
The presentation style makes digesting the content a lot easier than expected. I found watching the videos while reading the transcripts on muse.ai helps me understand the content better.”
— Owen Zhu, Haptica Studio, Australia, 2024
1. How were you feeling about your practice marketing before and after taking the AM360 course?
(Score out of 10, where 1 is worried, overwhelmed and anxious, and 10 is relaxed, informed and motivated.)
Before: 1 out of 10
After: 10 out of 10
2. Did you have any initial hesitations about committing to the AM360 course? If yes, please describe them.
No
3. What helped you to overcome those concerns and decide to enrol?
Not applicable
4. How satisfied were you overall with the AM360 course?
5 out of 5 stars
5. In relation to the course delivery, how long did you take to complete the course materials in the self-guided program.
Approximately 4 weeks
6. In relation to the course content, what were the main marketing topics or problems you wanted to learn more about in the course?
Website, social media and referrals.
7. Did the course address those topics or concerns in sufficient detail for you?
Yes.
8. Did you find the suite of materials suited your learning needs? Please provide details, including any suggestions for improvements in future iterations.
Yes. The suite of materials provided is highly comprehensive and informative. Having similar concepts/topics discussed and reiterated in multiple places is helpful.
9. Did you find the Facebook group and live Zoom sessions useful to gain additional support?
Not applicable.
10. In relation to Rachael's presentation style, do you have any suggestions or recommendations for future improvements?
The presentation style makes digesting the content a lot easier than expected. I found watching the videos while reading the transcripts on muse.ai helps me understand the content better.
11. Which of the 9 course topics did you find most beneficial?
Before we begin - set up your metrics
ICA (Ideal Client Avatar) and Marketing Budgets
USP (Unique Selling Proposition)
Channel 1 - Referrals
Channel 2 - Email
Channel 3 - Social Media
Channel 4 - Publishing
Channel 5 - Awards
Channel 6 - Website
Implementation plan
12. Were the Website Review sessions helpful - including an overview of website metrics and performance, and reviews of participants' websites?
Yes.
13. Which architecture marketing topics would you like to learn more about in future?
How to create a lead magnet and the automated emails to deliver it
How to improve my website's visibility and appeal to future customers
How to improve my awards entries, and repurpose them as marketing materials
How to create a media kit and pitch my projects to publications
How to create a referral feedback loop to appeal to future clients and use testimonials in my marketing
How to enhance my social media presence and use social media attract new customers to visit my website
How to set up a pre-paid initial consultation on my website
14. Have you already implemented - or do you plan to implement - some of the marketing ideas and concepts from AM360 in your practice?
Yes, I have already implemented some ideas and concepts
Yes, I plan to start implementation soon
Yes, I plan to implement, but not straight away
No, I need more time to digest the materials before I think about implementation
No, I didn't find any of the ideas useful, so I won't be implementing them
15. Do you have sufficient knowledge now to become more accessible and appealing to your target clients in your marketing and messaging, after completing the AM360 course?
We now have sufficient knowledge to become more accessible and appealing to our target clients. However, some work still needs to be done before full implementation.
16. Is your mindset (or set of internal beliefs) about what’s possible in your architecture practice different now, as a result of doing this course?
Yes, the course helped us reframe what we can offer and provided us with actionable strategies to set our business apart from our competitors.
17. Would you recommend the AM360 course to other architects and designers? Why or why not?
We would strongly recommend the AM360 course to other architects and designers. There is no other marketing CPD courses we are aware of that are tailored explicitly towards architects and designers. The course itself is well-structured and easy to digest.
18. Did you think the course was good value for money?
Yes.
19. Do you think the allocation of 6 Formal CPD points is commensurate with the training? If not, should the course be worth more or fewer CPD points?
The allocation of 6 formal CPD points seems appropriate.
20. Is there anything else you’d like to add about your experience, the course delivery, materials, the presenter, or suggestions for future iterations?
No.
“We would strongly recommend the AM360 course to other architects and designers.
There is no other marketing CPD courses we are aware of that are tailored explicitly towards architects and designers.
The course itself is well-structured and easy to digest.”
— Owen Zhu, Haptica Studio, Australia, 2024