CPD+ training and other recordings
CPD+ is our online training portal
Inside CPD+, you can download free resources and guides to monitor your marketing metrics and progress your low-carbon transition.
You can also purchase CPD courses and workshops, to refine and enhance your business development and marketing strategies. (If you’re looking for the Client Questionnaire template from the Lean In session, it’s now only included in the paid workshop Strategically Plan your Awards).
Communicating your value to win more business – Webinar
As the industry gets more competitive and external economic factors put pressure on businesses, it’s critical to ensure you have a successful communications strategy to present your work, build confidence in presenting your message and win more business.
This webinar covers:
Why architects and other design professionals often don’t have the necessary skills to communicate their value
The three main tenets that underpin a great communications strategy
How design professionals can enhance their comms skills across six common scenarios (awards, conflict, pitching, clients, the public and publishing)
Radio Architecture with Ilana Razbash
On this episode of Radio Architecture, Ilana Razbash spoke with Rachael about how she combines her work as a journalist and business development and marketing advisor to architects to advocate for good design in the wider community.
Rachael describes how her unusual education and career path - starting with a Bachelor of Arts (Journalism) from RMIT, and a Masters in Architecture History and Theory from UNSW, and followed by a Churchill Fellowship on Sustainable and Affordable Housing - helps her to demystify the language of architecture for general audiences.
She also talks about how and why she founded Sounds Like Design in 2016, to help architects to create communications campaigns that promote the value of architecture.
Hearing Architecture - Public Engagement (podcast)
In this interview, Rachael talks about the similarities between filmmaking and architecture, how she delivers business development, marketing and CPD services in the architecture profession. She also discusses the importance of communicating effectively, so an architecture firm’s vision is accessible and understood to the public. This interview is conducted by Kimberely Hui, an EmAGN representative based in Victoria.
My First Archi-job (video recording)
In this conversation with Sarah Lebner – for her My First Archi-Job community of students, architecture graduates and emerging architects – Rachael describes various ways to promote yourself to future employers; within the profession; and more broadly.
Australian Institute of Architects: Architecture Marketing 360 (CPD training)
In this Lean In session from 4 August 2020, Rachael outlines Sounds Like Design’s Six Channel System for architecture marketing. And you can download the Marketing Metrics tracking spreadsheet here, to get a better idea of what’s working currently and how to improve your marketing in future.
Parlour Light at the End of the Tunnel: Speaking Up (CPD training)
In this discussion led by Justine Clark and Naomi Stead, Saneia Norton and Rachael discuss strategies for communicating with confidence and clarity; at an individual level and across the profession.
Earn 1 CPD point (see details on the Parlour website).
Open House Melbourne: Home Truths - the fact and fiction of reality TV shows (video recording)
Architeam X Sounds Like Design curated this panel discussion about what it takes to create a really great home, for the 2020 OHM online program.
Share the link with your residential clients to promote the value of good design.