I believe that architecture
has an image problem
(Click here to see what I mean).
Architecture is mostly seen as an exclusive indulgence for wealthy people.
Publications and awards programs reinforce this misconception.
But it doesn’t have to be this way.
I believe that #ArchitectureIsForEveryone.
And in the era of climate emergency, access to good design is an equity issue.
So I help architects who want to change the world - by positively impacting people, place and planet - to achieve their goals.
How can Sounds Like Design
help your practice?
We are contributing to a world where architects have more money, better wellbeing, more creativity and a bigger impact.
We start with client acquisition and build a reliable pipeline of projects you love working on;
Once you create your ideal practice, you can enhance professional culture; and
Ramp up advocacy to future clients, regulators and policy makers, to achieve better outcomes for people, places and the planet.
We offer services in Mini, Small, Medium and Large sizes. Read on for details, or check out the menu at the bottom of this page.
Mini: New client pipeline mini-course
Learn how and why to build a new client pipeline in five short video modules (70 minutes total).
When you know how to generate new enquiries and leads on-demand, you don’t have to wait for the phone to ring, or accept projects that aren't in your wheelhouse.
This mini-course outlines the key strategies, platforms and channels to build your pipeline, and provides resources to get started.
If you're ready to take control of your new project pipeline - but if you're overwhelmed by the complexity of modern marketing, or you're not sure where to invest to attract and engage with new clients - this CPD Express training is for you.
“I found Rachael's understanding of architecture and marketing together to be a fantastic asset in trying to convince me (a resister to all forms of marketing) to think about marketing in a different light.
It is a must-do course for anyone setting up practice, and I only wish I had done it when we first started, 14 years ago!”
— Shannon Battisson, The Mill Architecture + Design
Small: Architecture Marketing Scorecard
In this “Small” service, Rachael will review your online marketing presence, including your Website, Social Media profiles and Email newsletter (if you have one)…
… and she’ll provide an expert appraisal of your new client pipeline in a 30-40 minute video, with a list of suggested improvements and enhancements that you can start to take action on straight away.
Purchase your Scorecard below, complete the intake form and receive your recording and checklist within 3 business days.
If you’ve struggled to know how and where to even start building your new client pipeline, now you know: start here!
“I want to thank you Rachael for helping me understand my service offering and its value and uniqueness, and to appreciate my work history from your expert point of view. It helped me strategise future directions for my business, get more objective, business oriented and client-centric - all key things to get my business to the next level.”
— Maria Vrondas, Archivore
Small: Acupuncture Session
Our second “Small” service provides a quick and inexpensive way to tap into Rachael’s expertise in a 60-minute Zoom session.
You pick the topic and the time-slot, and together we’ll workshop an idea, resolve a problem or map out a new marketing activity or campaign.
It’s like having your own Marketing Mentor on-call for your architecture practice.
“I thought the AM360 course contained a lot of information and access to Rachael to ask questions. I’d recommend it to other architects because you don't know what you don't know. And we need to know how to communicate our value, not take it for granted (because no one else does).”
— Sarah Hobday-North, Architect GP and Value Architects Group
Medium: Architecture Marketing 360
Our online CPD course outlines the fundamentals of architecture business development & marketing, based on The MArchitecture System.
Get access to the Pipeline Roadmap to marry client-centric messaging with the most suitable channels and platforms, to create your compelling Customer Journey.
Find out what’s included, view sample content and see the CPD Learning outcomes here.
“We give the Review + Reset package and Rachael 5 out of 5 stars. Now we have a big picture vision of what the Marketing and Communications Blueprint is, and how to use it going forward - we have a comms strategy, which gives us a clear roadmap going forward.
The Review + Reset package was very helpful to get a better understanding of how each technique is used to drive people to the website, and now we can prioritize our activities for best results.”
— Carol Marra, Marra + Yeh
Large: Review + Reset
Our signature three-month, one-on-one consulting package involves a deep dive to explore what’s working, and how and where to make improvements and enhancements.
Your customised Business Development & Marketing Blueprint will help you to win more and better clients and projects.
You can find out more about what’s involved here.
Because this is an intensive program, we accept one new R+R client per month. Enquire to find out the next available start date.
Our comprehensive services menu,
at a glance
If you’re not sure which of our services suits you best at the moment
and your results will point you in the right direction
(And we’ll send you an invite to a free 30-min Zoom call with Rachael, if you’d like to chat)