How do you get architecture clients?
Every architecture firm uses business development and marketing in some way.
But few architects realise that their approach to business development and marketing directly impacts:
the types and calibre of clients and projects you win,
your fees and salaries, and practice culture,
and the quality of photography and stories that you’ll use to attract more new clients and projects, several years from now.
So how you get new architecture clients - and the kinds of projects you win - has a profound impact on everything else that follows in your architecture firm.
Business development and marketing for architects
Architecture marketing helps new clients to find you, contact you, trust you, engage you and then refer you to others.
This sounds simple in theory, but just like architecture, it’s quite complex in practice.
So we’ve created a system to help architects to attract and win more of their ideal clients and projects.
If you’re ready to invest in marketing - so that you can get better at architecture - we provide CPD training and courses, consulting services and tools and resources, in a range of sizes and price points, all designed specifically for architects.
You can browse our products and services below, and book a free 30 minute Zoom with Rachael to discuss your needs, and how we can help.
Mini: Shake + Stir Experiment
Can you win a new client and project in 30 days? Join this innovative CPD experience to find out!
We’ll provide strategies, tools and templates to help you unlock opportunities in your practice over one month. We make no guarantees about results, but the more effort you put in, the more you'll get out of it.
Entry is via application, so we can see what you have in place and support you. Click on the button below to see the next start date and complete the EOI form, and we'll be in touch in 2 business days to outline the next steps.
“I found Rachael's understanding of architecture and marketing together to be a fantastic asset in trying to convince me (a resister to all forms of marketing) to think about marketing in a different light.
It is a must-do course for anyone setting up practice, and I only wish I had done it when we first started, 14 years ago!”
— Shannon Battisson, studio.sdb
Small: Architecture Marketing Scorecard
Rachael will review your online marketing presence, including your Website, Social Media profiles and Email newsletter (if you have one)…
… and she’ll provide an expert appraisal of your new client pipeline in a 30-40 minute video, with a list of suggested improvements and enhancements that you can start to take action on straight away.
Purchase your Scorecard below, complete the intake form and receive your recording and checklist within 3 business days.
If you’ve struggled to know how and where to even start building your new client pipeline, now you know: start here!
“I want to thank you Rachael for helping me understand my service offering and its value and uniqueness, and to appreciate my work history from your expert point of view. It helped me strategise future directions for my business, get more objective, business oriented and client-centric - all key things to get my business to the next level.”
— Maria Vrondas, Archivore
Small: Acupuncture Session
Book a consulting session with Rachael - either a one-off appointment or a series of regular meetings on Zoom. This is a quick and inexpensive way to tap into Rachael’s expertise.
You pick the topic and the time-slot, and together we’ll workshop an idea, resolve a problem or map out a new marketing activity or campaign.
It’s like having your own Marketing Mentor on-call for your architecture firm.
“I thought the AM360 course contained a lot of information and access to Rachael to ask questions. I’d recommend it to other architects because you don't know what you don't know. And we need to know how to communicate our value, not take it for granted (because no one else does).”
— Sarah Hobday-North, The Architect GP and Value Architects Group
Medium: Architecture Marketing 360
Our online CPD course outlines the fundamentals of architecture business development & marketing, based on our MArchitecture System.
Get access to the Pipeline Roadmap to marry client-centric messaging with the most suitable channels and platforms, as you create your compelling Customer Journey.
Find out what’s included, view sample content and see the CPD Learning outcomes here.
“We give the Review + Reset package and Rachael 5 out of 5 stars. Now we have a big picture vision of what the Marketing and Communications Blueprint is, and how to use it going forward - we have a comms strategy, which gives us a clear roadmap going forward.
The Review + Reset package was very helpful to get a better understanding of how each technique is used to drive people to the website, and now we can prioritize our activities for best results.”
— Carol Marra, Marra + Yeh
Large: Review + Reset
Our signature three-month, one-on-one consulting package involves a deep dive to explore what’s working in your architecture firm, and how and where to make improvements and enhancements.
Together we’ll co-create your customised Business Development & Marketing Blueprint, to help you win more and better clients and projects.
You can find out more about what’s involved here.
R+R is an intensive program, so we accept one new client per month. Click the button below to ask about the next available start date.
Our comprehensive services menu,
at a glance
If you’re not sure which of our services suits you best at the moment
and your results will point you in the right direction
or book a free 30-min Zoom call with Rachael, to get clarity around your next best step.