The business of architecture practice
Rachael’s articles about architecture practice - from publications including The Architect (Victoria and WA editions), ArchitectureAU, Architectural Review and Habitus - explore topics ranging from business strategy and development to marketing and communications, how to appeal to ideal new clients, and how to co-design with Aboriginal and Torres Strait Islander peoples.
Why architects need to tell new and different stories now
As climate change, housing affordability and social equity reshape our communities, architects have an opportunity to demonstrate the value of good design to a much wider audience. Rachael Bernstone explores how to change the narrative, and make architecture more accessible, relevant and impactful for everyone.
What are we practising for?
Rachael joined architects Sarah Lebner, Amelia Lee and Rebecca Caldwell onstage at the National Architecture Conference in 2023 - held in Canberra - to ask the pointed question: ‘What are we practising for?’
Sarah Lebner’s article from ArchitectureAu sums up our key ideas.
The Value of Architecture
Rachael Bernstone of Sounds like Design connects the wellbeing of architects with fee-setting and communicating the value of architecture. This article was re-published on the ACA website.
On communication: How can architects talk about climate change?
Architects who want to facilitate structural change - but largely rely on clients and regulators to set financial and environmental parameters on projects - feel apprehensive about climate change goals. This article sets out five steps for architects to become agents of change and the best ways to engage clients (and the broader public) around these complex issues.
Good design sells itself
A diverse selection of new multi-residential projects demonstrates that Perth architects and their developer clients are challenging the status quo, to deliver sustainable growth and liveability in existing suburbs
BIM to unlock efficiencies and life cycle analysis – time to step up governments
This article - republished by The Fifth Estate - explores why greater adoption of BIM and LCA technologies could improve efficiency, transparency and sustainability across the design and construction process.
How Is Education Shaping The Architects Of The Future?
Next generation architects will have to grapple with more complexity in the built environment than ever before, so how are universities helping students prepare for these challenges?
Track your marketing metrics to improve your impact and reach
The Corona-virus pandemic has sharply focussed architects’ attention on bringing in new clients and projects. But before you kick off a new marketing blitz, it’s worth tracking a few key metrics, to make sure your efforts are targeted and effective.
Ancient culture, new design
A desire to share Indigenous heritage with a new generation saw the emergence of Balarinji, a design agency that collaborates on projects across Australia. Rachael Bernstone met co-founder Ros Moriarty.
Making places that boom - diving deep to understand place
Two little-known ingredients – anthropological research and authentic storytelling – can help designers to “create places that boom”, according to an event held in Perth.
Do joint ventures hold the key to large-scale project success?
In an increasingly globalised architecture and construction market, the number of large-scale projects being delivered as joint ventures and under JV contractual agreements is growing, but with increased size and complexity comes additional risks and new challenges. Is your firm ready to compete?
Money Matters ACA Business of Small Practice #3:
The Business of Small Practice (BoSP) forum series is an initiative of the Western Australian Committee of the ACA (Association of Consulting Architects). It brings together architects to share insights about the behind the scenes functions of practice. This event – which took place in Perth in May 2019 – focused on Money Matters.
Finding opportunities in unlikely places: ACA Business of Small Practice forum #1
Capitalising on opportunities in the “connection economy” is a great way for small architecture practices to prosper, as the profession struggles to cope with digital disruption and other challenges, according to an Association of Consulting Architects Australia (ACA) forum held in Perth in July 2018.