How can we help you right now?
We get it. You’re busy. You’ve got a lot of balls in the air, and you don’t have time to commit to a CPD course or consulting right now.
Still, you have a niggling feeling…
Surely running an architecture business and finding your ideal clients doesn’t have to be this hard?
You see other practices nailing it: winning media coverage, and awards, and generating a waitlist for their services.
That could be you, if only you knew what channels and platforms to focus on, and which tasks and priorities to tackle first.
Imagine being able to get a short, sharp injection of business development and marketing expertise straight into your practice.
Imagine being able to consult with Rachael for an hour on Zoom, to refine your plan or check that you’re on the right path.
Well, now you can…
You can book a strategy session with Rachael…
In a 1-hour Zoom meeting, she’ll provide customised and specific advice – relevant to your business development and marketing goals – to help you find the right path to progress your client and pipeline ambitions.
It’s called an “Acupuncture Session” because Rachael can help you pinpoint your main issue or problem, and provide steps and insights to help you resolve it, in a customised action plan.
And if you need more guidance over time, you can book additional sessions or monthly check-ins.
Still got questions? We have answers…
Who are these “Acupuncture Sessions” for?
SLD’s architecture practice Acupuncture Sessions are for architecture business directors and principals, or team members responsible for business development and/or marketing, to access customised expert insights relevant to their business development and marketing activities.
Clarity comes through action, so these sessions are designed to help you get started – or un-stuck! – and build momentum to keep moving forward.
Can anyone book a session?
Yes, these sessions are available to architects everywhere who want to refine and reframe their business development and marketing activities.
Is it necessary to do the Architecture Marketing CPD course or Review + Reset before booking a strategy session?
No! If you’ve been a subscriber of SLD for a while and would like to tap into Rachael’s knowledge and experience of marketing, one or more of these sessions will give you immediate access to valuable insights and new opportunities.
I have done the AM360 CPD course - will a strategy session benefit me?
Yes! These sessions are especially useful for architects who have completed the AM360 course and want to access Rachael’s insights for accountability, insights on their implementation plans, and follow-up advice.
How long does each session take?
The total session duration is 2 hours, which includes 30-minutes of research and preparation by Rachael, a 60-minute Zoom meeting with you, and a 30-minute follow-up summary/action plan, delivered by email within 2 business days of the session.
What does a strategy session cost?
Each session costs $495 including GST.
How often can I book a session?
You can book one-off sessions to obtain insights and create strategies and action plans tailored to suit your current goals, circumstances and availability.
Or you can book ongoing monthly sessions to help you stay on track and provide accountability, to help you honour your commitments to yourself and your business, and to reach your goals faster.
Business development and marketing require consistent effort and monitoring, so the more sessions you have, the better your results are likely to be.
Where can I book?
Click here to book and pay for your session, and then choose your preferred timeslot from the online calendar.
Sessions are offered on Tuesdays and Thursdays and you can book up to 30 days in advance.
If you’d like a session on a different day, get in touch via email (link below) to discuss your preferred days and times.
Will it hurt?
It depends! If you like talking about your practice goals, aspirations, future directions and how you plan to get there, your session will probably be pain-free. You may even enjoy it!
If you’re not sure where to start, or what to focus on next, or how to frame your architecture services in a client-focused way, then yes; it may be slightly painful.
Learning new skills often feels challenging, but any mild pain you experience will be worthwhile.
What topics can we discuss in my session?
Your session will be tailored to your unique needs and situation. You can provide details about your current issues, problems and concerns in your booking form.
As a guide, architects often ask Rachael for help with these topics:
Business development and marketing overview – what’s working, what needs attention, how much time and money should you invest to promote your practice and services? What are your immediate priorities? What’s your timeline and next steps?
Referrals – review your current feedback collection system, testimonials, case studies, promotions – and use social proof to enhance trust with your future clients
Email – overview of your current subscription model, lead magnet, email list, platform, nurture sequence, newsletter content etc – to build “know, like and trust” with your future clients
Social Media – an audit of your current platforms, images, content, captions, calls to action, website traffic etc, and to refocus your efforts on attracting and appealing to your ideal future clients
Publishing – develop a publishing strategy for a recently completed project, one that’s focussed on connecting and engaging with your ideal future clients
Awards – map out your awards strategy for a recently completed project, to speak to three key audiences and align your awards entries and programs with your business development goals
Website – audit your current traffic, key metrics, competitors and SEO keywords, popular pages, service descriptions, calls to action – ensure your primary marketing channel is client-focussed and clear about your future ideal clients and what sets you apart from your competitors
Monthly accountability sessions – review last month’s activities, metrics and business development results and plan ahead for the coming month, including activities across the Six Channels. Also obtain suggestions around new opportunities, client-focused messaging, high- and low-priority tasks, and your marketing budget.
Got more questions?
Email Rachael and she’ll get back to you in 2 business days