What happens when
you give your
new client pipeline
a 30-day shake-up?
The Shake + Stir Experiment is your chance to test fresh strategies, stir up momentum, and see what new projects and opportunities rise to the top.
(And you can earn Formal CPD points!)
Apply now to join the Shake + Stir Experiment
Have you heard of life-changing CPD?
Led by Rachael Bernstone - business development, marketing and communications advisor to architects, and Founder of Sounds Like Design - Shake + Stir is a CPD experience unlike any other.
Rachael draws on proven strategies that she’s used to help architecture practices across Australia to grow and thrive.
It’s a practical, time-bound challenge, designed to push you out of autopilot and into focused, intentional action.
And whether you win a new client and project in 30 days or not, you’ll gain valuable insights that you can apply again and again in your practice.
Why join Shake + Stir?
This isn’t theory: it’s a real-time carefully constructed experiment,
that will generate unique results in your practice.
In 30 days, you’ll discover hidden opportunities, shake up your current approach, test new methods to nurture and win clients and projects,
and get more clarity around what works well for you,
so you can keep taking inspired action.
The more energy you bring to the Experiment,
the more momentum and progress you’ll create.
Experimenters have told us they found the entire process
highly illuminating and incredibly motivating.
While we don’t promise specific results, we know that Shake + Stir works.
In the beta round, 7 out of 12 active Experimenters won a
new project and client in 30 days.
In fact, 5 of them won two new clients and projects in that timeframe!
What do past Experimenters say?
Architect Brent Riseborough of Conscious Architecture was part of the beta round, and we’re grateful that he provided this feedback…
More insights from our past Experimenters
-
Thought an update on my work status might be of interest.
Three new enquiries have come through as I've said before - two of those have now turned into projects, and the third is looking likely to happen (just waiting to see if their property offer gets accepted).
Looking back on it, I'd say the $99* was a worthwhile investment. More than anything, it provided me with the accountability I needed to get moving on some outstanding tasks!
- Peter Wood, Inspace, beta round
(* beta round introductory price) -
I have felt a bit stuck this year with my marketing, it’s been a big year for various reasons.
The information you provided about the Nervous System regulation was really interesting and made sense why I was not feeling very optimistic about work.
However, so far, so successful!
Two projects have landed this week already!
Your CPD has been incredible - much more scientifically-based on human behaviour than I had anticipated - and has obviously helped shift my perspective.
- Round 2 Experimenter
-
Off the back of the first two S+S modules, I reached out to both my warm leads and received positive responses from both.
I have now had one client commit to moving their project forward immediately, and the other reiterating their ongoing interest in our practice but not looking to progress the project until the new year.
I’d call that 1 and a half wins!
I also feel that the Experiment has the effect of ‘focusing the mind’ on marketing which has in turn helped me to keep plugging away at various things on my list. I just need to turn a few more of my red notes into green! It’s been a real motivator.
- Round 2 Experimenter
What’s inside the Shake + Stir Experiment?
The Shake and Stir Experiment is a new kind of CPD training for architects who want to see if they can drum up a new client and project in 30 days.
CPD Learning outcomes and teaching credentials
Presenter: Rachael Bernstone, Business development, marketing and communications advisor to architects, and Founder, Sounds Like Design (see my credentials to teach this Experience here).
CPD Allocation: 1.5 Formal points / hours
(Certificates of Completion will be issued for architects who require them as part of their registration)
CPD Learning outcomes
In this experience you'll learn:
How to revisit enquiries and leads in your database to reinvigorate and convert existing opportunities;
How to tap into market trends and consumer sentiment to position yourself as a trusted authority and guide;
How to augment your current services to provide more clarity and confidence to future clients, to encourage them to engage you;
The importance of building an automated lead generation and acquisition system to sustain your practice long-term;
Where to access additional training and resources if you need extra support to create new messaging and collateral as you further develop your new client pipeline.
The training is equivalent to 1.5 hours / 1.5 Formal CPD points and will deliver outcomes related to the following Competencies from the National Standard of Competency for Architects 2021:
PC2 Implement practice resources and apply ethical employment practice methods and quality assurance systems to facilitate efficient, consistent and timely delivery of architectural services.
PC7 Apply and follow processes for clear and consistent communication with clients and relevant stakeholders throughout the project, including obtaining approvals from clients and stakeholders.
Your data, feedback and terms and conditions
Any information you provided in the application form can be used in an aggregated and anonymised ways, to improve our services including to shape the Experiment itself, as described in our privacy policy. The full T&Cs for our courses are available here.
Still got questions? We have FAQs, which you can read here.
Click the button below to apply for the next round of the Shake + Stir Experiment.
Curious to join the next round?
Entry is via application so we can ensure your practice is a good fit.
Click on the button below to apply,
and we’ll be in touch to outline your next steps within two business days.
And if you have any questions about Shake + Stir,
email us at hello@soundslikedesign.com.au,
or send Rachael a DM on Instagram, LinkedIn or Facebook
(via the links in the footer, below).