Photography by John Briscoe via Unsplash.
REVIEW + RESET: CASE STUDY #4
Architect, Australia 2022
An architect who completed Architecture marketing consulting: Review + Reset in 2022 has generously provided feedback about what they found useful and valuable, what could be improved in future, and how their feelings about marketing their practice shifted as they completed the process..
This architect chose to remain anonymous, and I’m grateful for the feedback they provided, which has been lightly edited here.
Overall, they rated the package 4 out of 5 stars, and their rating of their practice marketing increased from 2 out of 10 stars to 7 out of 10 stars, as a result of this work together.
You can find more details about their experience below.
“Yes, [I would recommend Review + Reset] especially for those who haven't established all the communications tools.”
— Architect, Australia, 2022
1. How satisfied were you overall with the Review + Reset package for your architecture practice?
4 out of 5
2. How were you feeling about your practice marketing before undertaking the Review + Reset package?
2 out of 10
3. Were you happy with the duration of the Review + Reset package?
The timeframe was OK but it is always difficult to work it in around day-to-day deliverables.
4. Did you have any initial hesitations about committing to the Review + Reset package?
Only the ability to lock in our time together, and to invest time making it work.
5. What helped you overcome those concerns and agree to go ahead?
We agreed we both need to put time in to make it work for us.
6. Have you noticed any changes in your overall business or marketing/communications since we started working together on the Review + Reset package?
To be honest, we have all the tools but we still need help on delivering the plan.
7. Which specific parts of the Review + Reset package did you find most valuable?
The analytics.
8. After completing Review + Reset, do you think differently now about the volume and types of projects you want to win, and the clients you want to work with?
No I feel we had this covered, but as we expanded our sectors due to Covid, we are also seeing we can't be all things to all people, and we need to focus on our strengths and continue to specialise.
9. Have you noticed any positive results from implementing your recommended business development and marketing actions?
No, we haven't noticed any positive results since completing Review + Reset and implementing the recommended actions.
We have not implemented the plan but we are ready to now!
10. Have you added or enhanced any of the recommended channels to your marketing plan?
Yes
Updated or reviewed our current website
Developed a new website
Added a subscribe option for emails
11. Do you think you and your practice have you become more accessible and appealing to your target clients in your marketing and messaging, after completing the Review + Reset package?
Not yet, but let's see in 3 months!
12. Is your mindset (or set of internal beliefs) about what’s possible in your architecture practice different now, as a result of doing this package?
Yes. I feel we can tailor our messaging and have a plan about how to increase our reach.
13. How are you feeling about your practice marketing after completing the Review + Reset package?
7 out of 10
14. Would you recommend the Review + Reset package to other architects?
Yes, especially those who haven't established all the communications tools.
15. Is there anything else you’d like to add about the Review + Reset package, process, the six-channel system or your results to date?
I feel like we have all the hard work now done, so need to use that to get started on delivering the plan while it is still fresh!
And we both agree we are in need of assistance generating content - so we will speak with you separately about how this may work.
“I feel like we have all the hard work now done,
so need to use that to get started on delivering the plan while it is still fresh!”
— Architect, Australia, 2022